Turn Your College Dorm Room Into a Tech Inspired Grad Cave

Going back to school can be fun and games, seriously. College is far more than lecture halls and study sessions, it’s a time to meet new people, explore new ideas and try new adventures. For many guys, it’s also the first time you get to try on some independence for size without parents listening in. One […]

Key Smart Review: The Premium Key Holder and Pocket Key Organizer

It starts with a locker key, then a car key, then a house key, then a gym key, then an office key, then a mailbox key. The list goes on and on. Suffice to say we often end up with more keys than we know what to do with. If you have multiple cars, dwellings, […]

Frank Wright Offers Classic Style With a Modern Touch @ PROJECT Las Vegas

Frank Wright is a UK brand established in 1885. They originally made peg sole boots for the cavalry officers at Chelsey Baracks.  They’ve seen the trends and fads in men’s shoes for over 100 years. They know what works and what doesn’t. Most importantly, they know what lasts. According to Al Garrod,  “It’s the attention […]

Moore & Giles Shows Off Natural Leather @ Project Las Vegas

Moore & Giles, was among our favorites in the accessories category at PROJECT Las Vegas. They are an 80 year old leather company based in Lynchburg, Virginia. The first thing we noticed was the natural leather. According to a company spokesperson, “If you look closely you’ll see shoulder marks. You’ll see neck wrinkles. Those are […]

Day 1 @ PROJECT Show Las Vegas

Male Standard is spending the week in Las Vegas for PROJECT. PROJECT is the premier fashion event, exhibiting contemporary and designer collections from the biggest brands in the industry. Here are brands that caught our eye on day one… BAFFI COLLECTION Forget traditional pocket square. BAFFI takes it up a notch and makes hand-crafted wooden pocket […]

Huckleberry LTD Founder Jason Hoehn On Collaborating with Hat Designer Nick Fouquet

Founded by Los Angeles native Jason Hoehn, Huckleberry Ltd. is a fine jewelry and accessories brand that values style over fashion, tradition over trends, and quality over quantity. Jason Hoehn, AKA J Peso, is no stranger to jewelry design. In 2002, he launched Nefarious Fine Jewelry and made headlines with his $30,000 encrusted aviator sunglasses that […]

Sexologist Teaches Men How To Turn ‘Back To School’ Into ‘Back To The Bedroom’

Going back to school can be an exciting time, especially if it’s your first year at college, but that doesn’t make the reality of being somewhere new any less scary going in. Moving away from friends or homelife, and into the unknown is often what makes college such an important learning experience. In fact, it’s this […]

Montejo Brings Its Authentic Mexican Flavor to the United States

Beer drinkers in the southwestern United States can quench their thirst for a unique, refreshing and authentic Mexican lager when Montejo arrives at bars, restaurants and at grocery and convenience stores in September. Anheuser-Busch will import Montejo – a golden lager beer with more than 100 years of Mexican brewing tradition. The launch of Montejo […]

Celebrate Rum Day With a Cruzan Perfect Peach Day Cocktail

As all rum-enthusiasts know, it’s no time to make mistakes when it comes to celebrating National Rum Day. That’s why Cruzan Rum mixed up the perfect libation to enjoy during this holiday The Cruzan Peach Perfect Day was crafted for all the idealistic rum fans that know how to appreciate a beautiful day – outside […]

SWIMS Unveils New Fall/Winter 2014 Collection

Norwegian lifestyle brand SWIMS is pleased to present its exciting new Fall/Winter 2014 collection for men. Founded in 2005 by Johan Ringdal, Oslo-based SWIMS has quickly evolved from a footwear brand know for reinventing classics, such as their highly successful galoshes and loafers, to an international lifestyle brand available at more than 800 high-end stores across the […]