Stop Making Excuses & Keep Going to the Gym

Did you know Fall is fitness season?  There are more gym sign ups in October than any other month.  Maybe it’s the imminence of the Thanksgiving dinner, but one thing is for sure, the gyms know you are coming.  A gym membership can run you $1,000 a year.  So when the guilt sets in that […]

Male Standard Test Drives the New 2015 Scion FR-S – “Your Ride Has Arrived”

Imagine driving up Pacific Coast Highway. You hit the left paddle shifter and drop down a gear as the car propels you forward. As you turn on the curves, the car hugs each curve like a baby hugs its mother when meeting a stranger. Finally, you have reached your destination. A cliff overlooking the ocean […]

The Scion Experience – A Drive to Remember #Review

Here at Male Standard, we’re always on the lookout for exciting innovations that take something ordinary and make them extraordinary. So when Scion called, we answered. Over the years, there’s been a looming trend in the car industry. One that has graced our over coffee conversations many a time. It seems that all the car brands are creating […]

Military Hero Wins Naming Rights to NASCAR Race During Rangers Game

When tens of thousands of race fans visit Indianapolis Motor Speedway for one of NASCAR’s biggest races of the summer, one name will stick out among the rest. Come race day, not only will fans recognize the name within the Crown Royal Presents the “Your Hero’s Name Here” 400 race title, but they will also […]

All-New 2016 Scion iM Ready to Fire Up the Fun Hatch Segment

Scion drivers have a lot going on in their lives, but they always have room for adventure. With its versatile hatchback, the all-new 2016 Scion iM has plenty of room to handle those adventures. Add in the iM’s fun-to-drive, high-style, high-content and high-MPG features, plus an outstanding price, and this new model from Scion offers […]

Scion Expansion: All-New 2016 Scion iA Sports Sedan

What has sleek styling, sporty driving dynamics, serious trunk space and will be available in September? The all-new Scion iA sports sedan. It arrives on the scene soon and features an MSRP of $15,700 for the 6-speed manual transmission and $16,800 for the 6-speed automatic. A delivery, processing and handling fee of $795 is not […]

Summer Grilling – A Taste of the Wild

Grilling is a quintessential man-hobby during summer, but if you’re still picking up the same meats at the market then it’s time to step up your routine. Protein is the name of the game, and there’s so much more out there than the same old boring beef and chicken. Take a walk on the wild side […]

Father’s Day Is Also National Go Skateboarding Day — Coincidence?

Did you know Father’s Day also happens to be National Go Skateboarding Day? If you’re looking for a retro twist on how to spend time with Dad then consider taking up the rad sport of skateboarding. Hamboards are bringing back a slice of West Coast history with their 100% handmade, hand numbered, and strictly limited edition […]

Fathers Day Gift Guide — Grant His Wish For Whiskey

If you’re looking for the gift that keeps on giving then consider offering Dad a dram or two this Father’s Day. Not just an every day luxury, whiskey tells a story of craftsmanship, appreciation, and mastery and has a price point for every budget. No matter which label you choose, the symbology is fitting to […]

Why I Started Eating Clean & Getting Lean

If you haven’t heard of clean eating, it’s all about taking food back to it’s most simplest form. Think delicious fruit and vegetables, nuts, unprocessed meats, with tons of fresh flavor. Unlike other diets, clean eating is not about restricting food. In fact, I eat more now than I ever have in my life. This is […]