Heineken Kicks Off Summer with New “CoolerPack”
To officially kick off summer, Heineken launched its new “COOLERPACK,” an engineered 18-pack cardboard packaging innovation that allows consumers to chill their Heineken by simply removing the top to their case, and adding ice. The COOLERPACK is the newest edition to the Heineken range, bringing convenience and occasion-based purchase choice to beer drinkers everywhere. To […]