To officially kick off summer, Heineken launched its new “COOLERPACK,” an engineered 18-pack cardboard packaging innovation that allows consumers to chill their Heineken by simply removing the top to their case, and adding ice. The COOLERPACK is the newest edition to the Heineken range, bringing convenience and occasion-based purchase choice to beer drinkers everywhere.
To use, simply pop open the top, fill the pack with ice, and get ready to enjoy some ice-cold Heineken or Heineken Light. The COOLERPACK will keep consumers cool in the heat all summer long thanks to their innovative design front.
To find out more, please visit heineken.com/us.