BFGoodrich Tires ― the brand that created the first radial all-terrain tire in 1976 and who has proven its off-road racing mettle with victories around the globe is set to return to its rich history of winning at the 2017 Dakar Rally as the official tire supplier of the Dakar […]
Tag: Lifestyle
Kyle Xenith Turned an Injury into His Inspiration & Innovation
Disclaimer: Thanks to Kronos for sponsoring this post. All opinions are 100% my own. One of the first questions we are asked in life is what we want to be when we are older. As kids, this question feels magical. The opportunities feel romantic and endless. As we get […]
Luck Is Earned – Tequila Herradura Sets a New Aspiration & Showcases Video Campaign
Luxury brand Tequila Herradura announced that it worked together with Agency of Record GREY Canada to develop and produce their new marketing campaign (“Luck Is Earned”), which serves to highlight the 145-year commitment that Herradura accomplishes through their dedication to craft and determination in achieving excellence. [youtube https://www.youtube.com/watch?v=MdVqbUDwlVg] “We’re excited […]
Celebrate Football Tailgating Season w/ Delicious Whisk(e)y Food & Bev Recipes!
It doesn’t matter if you tailgate from the stadium parking lot or your couch, what team you support, or how many people are in your posse. What matters is that you join the 240 million people who tailgate at least once a year and do something! According to a recent […]
3 Ways to Celebrate National Bourbon Heritage Month
Did you know September is National Bourbon Heritage Month? This year, we’re celebrating the ninth anniversary of reinforcing the 1964 Act of Congress, whereby the US Senate unanimously passed the bill and declared bourbon “America’s Native Spirit.” What better way to celebrate than with a delicious and native bourbon to […]
Bulleit Toast the WeWork Gas Tower Grand Opening Party
Last week, Male Standard was invited to a Mad Men inspired cocktail party in LA. The night toasted the grand opening of the new WeWork Gas Tower location and featured 360 degree views of downtown LA thanks to the historic high-rise location of The Bunker. Guests wore vintage threads while […]
Iconic Tide Ride Returns to NASCAR at Bojangles Southern 500
Tide and Joe Gibbs Racing announced today they will bring back one of the most iconic brands in the history of NASCAR for the Bojangles’ Southern 500 at Darlington Raceway on Sunday, September 4. Tide’s unforgettable orange and yellow paint scheme has been reborn as a more powerful Tide PODS […]
We Taste Test The New Jim Beam Double Oak Whiskey
Whiskey lovers rejoice, Jim Beam has announced a new bottling to its collection, which boasts a rich and intense “double” flavor. The Jim Beam Double Oak is a deep golden yellow with a hint of amber, and the nose is full of heady and intense aromas. There are immediate notes […]
Avoid FOMO and Bid Farewell to Summer with SMIRNOFF’s Newest Limited Time Vodka Specialty
With Labor Day Weekend right around the corner, what better way to celebrate (responsibly, of course), than with themed cocktails? Don’t miss your chance to try the summer’s most unique specialty vodka and these patriotic recipes! SMIRNOFF Red, White & Berry offers a delicious combination of cherry, citrus and blue raspberry […]
Would You Elect a President Under The Age Of 35?
To find out what Captain Morgan is doing to change the political landscape, I was invited to take a tour of the Captain Morgan Campaign bus. This is an incredible custom bus that is touring the country and creating a movement to enable Americans under 35 to run for POTUS […]