BFGoodrich Tires to 2017 Dakar Rally with BFGoodrich Dakar Service Center

BFGoodrich Tires ― the brand that created the first radial all-terrain tire in 1976 and who has proven its off-road racing mettle with victories around the globe is set to return to its rich history of winning at the 2017 Dakar Rally as the official tire supplier of the Dakar Rally; the first time since […]

Kyle Xenith Turned an Injury into His Inspiration & Innovation

Disclaimer: Thanks to Kronos for sponsoring this post. All opinions are 100% my own.   One of the first questions we are asked in life is what we want to be when we are older. As kids, this question feels magical. The opportunities feel romantic and endless. As we get older, however, these endless choices […]

Luck Is Earned – Tequila Herradura Sets a New Aspiration & Showcases Video Campaign

Luxury brand Tequila Herradura announced that it worked together with Agency of Record GREY Canada to develop and produce their new marketing campaign (“Luck Is Earned”), which serves to highlight the 145-year commitment that Herradura accomplishes through their dedication to craft and determination in achieving excellence. [youtube https://www.youtube.com/watch?v=MdVqbUDwlVg] “We’re excited to launch a global marketing […]

Celebrate Football Tailgating Season w/ Delicious Whisk(e)y Food & Bev Recipes!

It doesn’t matter if you tailgate from the stadium parking lot or your couch, what team you support, or how many people are in your posse. What matters is that you join the 240 million people who tailgate at least once a year and do something! According to a recent study, 80 percent of the […]

3 Ways to Celebrate National Bourbon Heritage Month

Did you know September is National Bourbon Heritage Month? This year, we’re celebrating the ninth anniversary of reinforcing the 1964 Act of Congress, whereby the US Senate unanimously passed the bill and declared bourbon “America’s Native Spirit.” What better way to celebrate than with a delicious and native bourbon to satisfy your palate? These are […]

Bulleit Toast the WeWork Gas Tower Grand Opening Party

Last week, Male Standard was invited to a Mad Men inspired cocktail party in LA. The night toasted the grand opening of the new WeWork Gas Tower location and featured 360 degree views of downtown LA thanks to the historic high-rise location of The Bunker. Guests wore vintage threads while sipping on the exclusive Bulleit […]

Iconic Tide Ride Returns to NASCAR at Bojangles Southern 500

Tide and Joe Gibbs Racing announced today they will bring back one of the most iconic brands in the history of NASCAR for the Bojangles’ Southern 500 at Darlington Raceway on Sunday, September 4. Tide’s unforgettable orange and yellow paint scheme has been reborn as a more powerful Tide PODS Toyota Camry, and will be […]

We Taste Test The New Jim Beam Double Oak Whiskey

Whiskey lovers rejoice, Jim Beam has announced a new bottling to its collection, which boasts a rich and intense “double” flavor. The Jim Beam Double Oak is a deep golden yellow with a hint of amber, and the nose is full of heady and intense aromas. There are immediate notes of vanilla, toffee, and oaky […]

Avoid FOMO and Bid Farewell to Summer with SMIRNOFF’s Newest Limited Time Vodka Specialty

With Labor Day Weekend right around the corner, what better way to celebrate (responsibly, of course), than with themed cocktails? Don’t miss your chance to try the summer’s most unique specialty vodka and these patriotic recipes! SMIRNOFF Red, White & Berry offers a delicious combination of cherry, citrus and blue raspberry This limited time offering will […]

Would You Elect a President Under The Age Of 35?

To find out what Captain Morgan is doing to change the political landscape, I was invited to take a tour of the Captain Morgan Campaign bus. This is an incredible custom bus that is touring the country and creating a movement to enable Americans under 35 to run for POTUS (President of the United States). […]