The Ophthalmic: Stylish and Wearable Men’s Glasses from Leisure Society Eyewear

While contacts, laser surgery, and other modern marvels have made it possible to forfeit these tender frames, glasses remain a coveted men’s accessories. Turn to the big screen, and it’s hard to think of some of the most iconic movie moments without having glasses play a central role in those scenes; what would James Bond, The […]

Stanton Optical Replaces Former US Marine’s Glasses Damaged in Fire Storm

Dion Dorado is a former US Marine and US Army soldier who dedicated 18 years of his life to his country. On July 2nd, he was working as an advisor and mentor under a Department of Defense contract for DynCorp International. While stationed in Afghanistan the company’s barracks were destroyed during an attack by a suicide truck bomb. Dion had […]

Meet Melin Co-founders Corey Roth & Brian McDonell and Dare to Say “Because We Can” When Sporting Luxe Snapbacks

You wouldn’t buy a suit in a gas station, so why do we insist on encouraging fickle towers of snapbacks, or going to the mall and buying the same generic designs like everyone else? Turns out, Corey Roth, co-founder of premiere head wear brand Melin has the answer. Until now, Corey explains, men haven’t had the […]

The Top Five Male Fashion Faves & Fails from the VMA’s

The VMA’s are notoriously well know and celebrated for their celebrity antics, but this year, Male Standard saw men’s fashion hit the low notes. With top male fashion contributors coming from Justin Timberlake, Kayne West, and new beaux on the block, Future, not all of the male celebs on the red carpet were at the […]

Heineken Debut Exclusive Men’s Shoe Collaboration For “#Heineken100“

Heineken®, the world’s most international brewer, debuted two collaborative shoes with fashion designer Mark McNairy for the #Heineken100 program— an exclusive seeding program that celebrates Heineken’s “Man of the World.” Through the creative helm of the #Heineken100 creative director, Chris Gibbs, the duo created two signature colorways for McNairy’s classic chukka saddle boot. Each of the […]

Inaugural Gentlemens Supper Brings Together Style Influencers At The Los Angeles Athletic Club

Last week on a balmy evening in Los Angeles, eleven stylish gentlemen from the worlds of entertainment, art, sports, fashion and food came together in their finery for wine, steak, stimulating conversation…and an impromptu game of hoops. Dubbed the inaugural Gentlemen’s Supper by its hosts — shoe designer Brandon Day, film & television producer Jonas Bell […]

Esquire Magazine and Trunk Club Partner To Provide Men With The Essential Fall Fashion Pieces

First-of-Its-Kind Collaboration Pairs Top Men’s Magazine With Innovative Men’s Styling Service to Provide Essential Fall Fashion Style Pieces Esquire, the original men’s magazine and the premier authority on men’s style for 80 years, in partnership with the men’s styling service Trunk Club, today launched The Esquire Collection, a limited-edition trunk featuring the seven essential clothing […]

Denmark’s Luxury Men’s Fashion Brand “Sand” Opens Flagship Store in Los Angeles

When Sand, Denmark’s luxury men’s fashion brand, opened their flagship store in Los Angeles, Male Standard were keen to explore how their European influence is crafting the native landscape. This sophisticated men’s collection bridges more than the geographical distance, and is helping LA men to redefine their image through edgy yet wearable luxe clothing and […]

London Misher Public Relations On Representing Beau Ties LTD of Vermont

London Misher Public Relations is pleased to announce the representation of Beau Ties LTD of Vermont.   Beau Ties LTD, headquartered in Middlebury, Vermont, has mastered the art of creating a “new spin on an old classic” with their signature bow ties. Innovators in their field, each individual ‘Beau Tie’ is handmade and stitched in Vermont to ensure […]

Knucklecase: This Summers Hottest iPhone Accessory & Sexy Celeb Sightings!

Ever since Rihanna was photographed using one of the knucklecases for her iPhone, they became a must have accessory in Hollywood and a number of other stars including Alecia Keys, Nicky Hilton, Alex Morgan and Mandy Moore were all pictured using the popular style of case. Dave Rosenberg patented the custom sleek design. The trend […]