Heineken®, the world’s most international brewer, debuted two collaborative shoes with fashion designer Mark McNairy for the #Heineken100 program— an exclusive seeding program that celebrates Heineken’s “Man of the World.” Through the creative helm of the #Heineken100 creative director, Chris Gibbs, the duo created two signature colorways for McNairy’s classic chukka saddle boot. Each of the collaborative shoes feature a Heineken green eva sole, white laces, black weld, white eyelet, and black pebbled leather side—one pair having a white suede upper with a red rear stripe, and the other having a black pebbled upper with a black rear stripe. Both will be packaged in a clear acrylic lid box, and customized sizing label.
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“This is Heineken’s second year partnering with the fashion visionary, Mark McNairy, for our coveted ‘#Heineken100’program,”said Belen Pamukoff, Brand Director of Marketing, HEINEKEN USA. “Mark McNairy has provided Heineken with not only a progressive take on classic men’s fashion, but a signature collaborative product that is exclusive to the brand.” Announced earlier this month as the Creative Director for the 2013 #Heineken100 program, Chris Gibbs lead the charge for the design of each shoe. The two collaborative pairs of shoes mark the first of four collaborative products that Heineken and Gibbs will release during the remainder of 2013.
“When developing this year’s program, I decided to bring Mark McNairy back as a partner to create an updated version of last year’s shoe,” said Chris Gibbs. “But in true McNairy fashion, Mark took it one step further and created two pieces for this year’s ‘#Heineken100’ program.”
“Heineken and I had such great chemistry working together for last year’s ‘#Heineken100’ program that I wanted to take it up a notch,” said McNairy. “For this year’s collaboration, I decided to put a modern spin on a classic silhouette in two colorways that speak to various Heineken ‘Men of the World.’ One colorway is for those who desire a more traditional look and the other for those who have a more adventurous style.”
In its fourth year, the #Heineken100 influencer program identifies and celebrates various tastemakers across the nation that represent Heineken’s “Man of the World.” The collaborative products are exclusively available to the 100 individuals on the #Heineken100 list. Previous collaborative products for the program include: McNairy saddle shoes, a Public School designed camouflage duffle bag, a Tsovet watch, Android Homme sneakers, and tote bags designed by fashion duo Dee & Ricky.
About HEINEKEN USA
HEINEKEN USA Inc., the nation’s leading upscale beer importer, is a subsidiary of Heineken International BV, the world’s most international brewer. European brands imported into the U.S. include Heineken Lager, the world’s most international beer brand, Heineken Light, Amstel Light, Newcastle Brown Ale, and Strongbow cider. HEINEKEN USA also imports the Dos Equis portfolio, Tecate portfolio, Sol, Indio, Carta Blanca and Bohemia brands from Mexico. For a safe ride home, download the HEINEKEN USA-sponsored Taxi Magic™ application from your smartphone at taximagic.heineken.com
About Mark McNairy
Supported by the strength of a cult following of dedicated, fashion-forward young men around the globe, designer Mark McNairy has risen from an under-the-radar favorite to a driving force in contemporary American style with his new collection of menswear and footwear, Mark McNairy New Amsterdam. Defined by a strong sense of sartorial history with an eye fixed on the future, Mark McNairy New Amsterdam is the result of the designer’s vast knowledge of American and English tradition and complete dedication to craftsmanship.
About Union LA
Since Union opened its doors in New York in 1989, the shop has become the stuff of retail legend. The Los Angeles chapter, the only remaining door, continues this history by constantly pushing forward and paving a new direction for top tier retail in the US today. The concept is simple; walk the line between fashion and function, develop relationships with brands, bring exclusivity, knowledge and a great product assortment to customers. The store announces a website revamp featuring e-commerce that will bring its vision and product assortment to customers everywhere beginning October 15, 2010 at www.unionlosangeles.com.