When Sand, Denmark’s luxury men’s fashion brand, opened their flagship store in Los Angeles, Male Standard were keen to explore how their European influence is crafting the native landscape. This sophisticated men’s collection bridges more than the geographical distance, and is helping LA men to redefine their image through edgy yet wearable luxe clothing and accessories, with effortless and impeccable style. Sand, founded in Copenhagen, Denmark, is a couple-company driven by creativity and passion, and seeks to provide affordable, tailored solutions for the modern gent; with an appreciative eye for detail in each unique piece. Their assortment of casual, formal, and innovative lines span luxe fabrics, geometric designs, and stylish menswear, making them a fantastic go-to when stepping out, no matter the occasion. We are confident that you will find Sand right at home in the melding pot that is LA, and welcome you to explore their new flagship store, and Fall 2013/14 collection with us.

 

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NEXT AUTUMN/WINTER LEADS IN TWO DIRECTIONS – ONE PART PRECISE MODERN SILHOUETTES IN MONOCHROME COLORS  ANOTHER PART A POETIC LOOK THAT TAKES ITS LEAD FROM VINTAGE FABRIC LOOK IN NEW TRADITIONS

 

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THE KEY PIECES

 

  • The trousers are tight-fitted and stop short to reveal boots
  • Liberty style dinner jacket in damask and brocade
  • The reworked jersey coat soft and unconstructed
  • The waist coat
  • Shirt with print in tie and cravatte inspired geometrics
  • The jersey blazer – comfortable as a sweater
  • The double-breasted pea coat
  • Tapestry looking florals on printed shirts
  • Heavy cardigans with stand-up collars

 

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THE COLORS

 

  • Deep masculine colors as deep rich blue, wine hues and dark chocolate
  • The black color is a state of mind, strong and architectural
  • Grey shades from slate grey to icy grey
  • Natural nuances as winter white, cashmere beige and earth brown
  • A golden yellow and fire red bring a warm autumn haze

 

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THE FABRICS

 

  • Cashmere combined with wool and cotton
  • Felted jersey and knit
  • Heavy wool – sometimes boiled
  • Print in tie and cravatte inspired geometrics
  • Rustic textures as nub, bouclé and tweed
  • Damask and brocades
  • ‘Vento’ – the new developed air wool
  • Double-face cloth
  • Space dyed yarns and printed knit
  • Hound tooth and waxed cotton
  • Duventines and sprongy flannel

 

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SAND Debuts Flagship Store in Los Angeles

 

Michael and Sara Dovan, founders of the TRAFFIC Los Angeles stores, have partnered with Triluxe, the North American distributors of Sand and designers Lene and Soren Sand to create an impressive 2,500 square foot showcase for this designed-in-Copenhagen lifestyle brand. Fusing modern Scandinavian silhouettes with Italian sartorial elements, SAND delivers a provocative elegance. The Triluxe Fashion Group is best known for taking emerging brands and turning them into North American fashion phenomenons. A unique, multidisciplinary organization, Triluxe represents an impressive roster of leading designers and brands.

 

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“Los Angeles shoppers got their first taste of Sand at our Traffic stores when we launched the brand in 2008,” said Michael Dovan. “From the outset, the response has been so strong that we decided to bring the full lifestyle collection for men and women by building a Sand flagship store right here on Sunset Plaza.”

 

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Driven by passion, creativity and innovation, SAND is best known for impeccable quality and design. The collection features finely constructed tailoring and sportswear with signature details and a precise fit. The full ready-to-wear offering for men and women is complemented by an accessories collection that includes scarves, footwear and belts.

 

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“We’re thrilled to expand our relationship with our North American partners at Triluxe Apparel Group and Traffic Los Angeles,” says Creative Director and CEO Soren Sand. “Through this joint venture, we will be able to significantly grow our brand in North America, which we see as a very exciting opportunity for our future growth globally. Our inspiration is to create favorite pieces of clothing that are elegant and approachable.”

 

The store is located at 8620 Sunset Blvd and is open Mon-Sat 11AM to 7PM and Sun 12PM to 6PM. For more information, please visit http://sand-europe.com/

 

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