Behind the Scenes with DJ’s Alex Sensation & El Dusty at L Festival

I recently had the chance to check out the L Festival on behalf of Chivas Regal, which is the biggest Latin Music Festival in the US! With two days of music, art, and food, all showcasing the Latin American music scene, I knew I was in for a fun time. Attending as a VIP guest, […]

Eyes on Road, Hands on Wheel: Lincoln Debuts Head-Up Display for Ultimate Driving Experience

The Lincoln Motor Company will debut an all-new Head-Up Display system next month in its flagship vehicle, the Lincoln Continental. The system is exclusive to Lincoln, with the brightest display and biggest display size in its class. The company is also the first manufacturer to use DLP technology – Digital Light Projection – the same […]

Experiencing a Peaceful Quiet in the Buick LaCrosse

Have you ever been out to an event where the music is really loud, and as you leave, and the silence fills the air, you just think, “Ah! Peace at last.” It can take a moment of tranquility to make us really appreciate just how crazy and strung-out our modern world is; and this is […]

WWE’s Big Show & NASCAR Driver Matt Kenseth Bring Power Ahead of PHX Race

Over the years, NASCAR has been a great platform for cross-promotion with other sports, so when Procter and Gamble decided to use its Tide Pods detergent to sponsor Matt Kenseth’s No. 20 Joe Gibbs Racing Toyota for three races this season, they decided to bring in some heavyweight help. Literally. For the first time ever, […]

First Look at Jaguar I-PACE as it Hits the Streets of London

Jaguar is setting a new I-PACE; driving on the streets of London’s famous Olympic Park, the electric performance SUV concept previews the Jaguar brand’s first electric vehicle, the Jaguar I-PACE, which will be revealed in late 2017 and will be on sale in the second half of 2018. “The feedback on the I-PACE Concept has been […]

I’m Celebrating St. Patrick’s Day with a Twist

March 17th is quickly approaching, and worldwide, people will celebrate the Patron Saint of Ireland in what must be the most globally popular National day, anywhere. St Patrick’s Day originated in the 17th Century as a Christian feast day, but the celebrations have evolved into food, drinks, and the wearing of green to symbolize shamrocks […]

5 Irish Inspired St. Patrick’s Day Cocktails Plus 1 For Good Luck

St. Patrick’s Day cocktails are steeped in rich Irish tradition, including that of whiskey folklore. For hundreds of years, Ireland have been perfecting the art of distilling and drinking this elixir of life, and pride themselves on having some of the best whiskey in the world. What better day to break open a bottle than […]

Bulleit Bourbon Unites Local Artists to Celebrate LA’s Tattoo Culture

Los Angeles will have a little more ink following the introduction of a new tattoo art installation at 3921 W Sunset Blvd. & Hyperion Ave. to kick off the Bulleit Frontier Works project. This is the first piece in a series of projects Bulleit will commission to celebrate and unite the thriving creative collaborator community […]

Recipes: Celebrate the First Official Moscow Mule Day on March 3, 2017

To celebrate the recent resurgence in the popularity of the Moscow Mule, Smirnoff have dubbed March 3, 2017, the first official National Moscow Mule Day – raise a copper mug and toast this cocktail, with an exclusive recipe to follow. Invented in 1941 by Smirnoff, the Moscow Mule is easy to make at home and […]

Irish Brewer to Use Guinness ‘Stache to Build Community Values in the U.S.

Once a year, we find a reason to celebrate what brings us together; Guinness is synonymous with St. Patrick’s Day, and to prove that what brings us together is also what brings out the best in all of us – the brand is using its infamous Guinness ‘Stache in a creative way. After all, it’s […]