The Lincoln Motor Company will debut an all-new Head-Up Display system next month in its flagship vehicle, the Lincoln Continental. The system is exclusive to Lincoln, with the brightest display and biggest display size in its class. The company is also the first manufacturer to use DLP technology – Digital Light Projection – the same technology used in digital movie theaters.

This allows the display to be visible in more ambient lighting conditions than its competitors, even while wearing polarized sunglasses. Lincoln’s research shows that other systems may fade or be difficult to view in bright light, while DLP remains clear and bright for optimal viewing.

“We’ll be using a DLP chip from Texas Instruments, while many other automakers use a different technology that doesn’t get quite as bright,” said Anthony King, product design engineer for The Lincoln Motor Company. “That’s what sets us apart.”

An added benefit: The infrared reflective coating on the glass that reflects the display deflects heat, helping the car stay cool in warmer climates. The system is designed to help drivers keep their eyes on the road and their hands on the wheel; everything in the Head-Up Display controlled by the steering wheel. Customizable so clients can choose what they want to see displayed, the system allows the driver to set the brightness they desire, as well as the position – which can be adjusted up and down, side to side, and rotated to achieve the ideal viewing position for each driver.

However clients want to use the Head-Up Display, they can choose the information to view – from showing every available component to paring it down, or even turning it off completely. Only the phone and navigation system information automatically will appear in the display when in use. Features such as outside temperature, Lane-Keeping System, adaptive cruise control, distance to empty and the time can be turned on or off. Speed and the turn signal repeaters are the only redundant default information that appear in both the Head-Up Display and the instrument panel cluster.

“It’s unique, and we’ve chosen that because our research has shown that a non-redundant display actually makes it more compelling to clients,” said King. “It’s simple, and defines what quiet luxury really means.”

The Lincoln Motor Company is the luxury automotive brand of Ford Motor Company, committed to creating compelling vehicles with an exceptional ownership experience to match. For more information about The Lincoln Motor Company, please visit media.lincoln.com  or www.lincoln.com. Follow us on Facebook at facebook.com/lincoln.

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