Over the years, NASCAR has been a great platform for cross-promotion with other sports, so when Procter and Gamble decided to use its Tide Pods detergent to sponsor Matt Kenseth’s No. 20 Joe Gibbs Racing Toyota for three races this season, they decided to bring in some heavyweight help. Literally. For the first time ever, […]
Jaguar is setting a new I-PACE; driving on the streets of London’s famous Olympic Park, the electric performance SUV concept previews the Jaguar brand’s first electric vehicle, the Jaguar I-PACE, which will be revealed in late 2017 and will be on sale in the second half of 2018. “The feedback on the I-PACE Concept has been […]
St. Patrick’s Day cocktails are steeped in rich Irish tradition, including that of whiskey folklore. For hundreds of years, Ireland have been perfecting the art of distilling and drinking this elixir of life, and pride themselves on having some of the best whiskey in the world. What better day to break open a bottle than […]
If you think stocking your grooming bag is expensive, think again! Wave goodbye to lofty price tags and say hello to affordable products that work. The trick to making your hard-earned money go further is to invest in quality grooming items from trusted brands. Below are 10 items under $10 that every guy will benefit […]
Los Angeles will have a little more ink following the introduction of a new tattoo art installation at 3921 W Sunset Blvd. & Hyperion Ave. to kick off the Bulleit Frontier Works project. This is the first piece in a series of projects Bulleit will commission to celebrate and unite the thriving creative collaborator community […]
To celebrate the recent resurgence in the popularity of the Moscow Mule, Smirnoff have dubbed March 3, 2017, the first official National Moscow Mule Day – raise a copper mug and toast this cocktail, with an exclusive recipe to follow. Invented in 1941 by Smirnoff, the Moscow Mule is easy to make at home and […]
Once a year, we find a reason to celebrate what brings us together; Guinness is synonymous with St. Patrick’s Day, and to prove that what brings us together is also what brings out the best in all of us – the brand is using its infamous Guinness ‘Stache in a creative way. After all, it’s […]
It’s time to shakedown your best red carpet attire, and prep those acceptance speeches, fellas – we’re in the final days of the Oscars rundown, and to celebrate, Tommy Lansaw created 5 delicious Oscar cocktails that feature Jim Beam Black – the perfect addition to your black tie event. Tommy Lansaw is a Chicago-based mixologist and […]
The newest ad campaign from Autotrader is a tongue-in-check public service announcement scheduled to break on national broadcast TV during NBA All-Star Weekend 2017 on TNT. The new 60-minute spot, created by Los Angeles ad agency Zambezi, asks the public to save a car, using the “Save Car” feature on their website. The tool allows […]
Since 1927, the historic Hilhaven Lodge estate in Beverly Hills has been the scene for some of Hollywood’s most legendary celebrations for many of Tinseltown’s most recognizable stars. This year the legend will continue, as The Hilhaven Lodge Whiskey will star during the Oscars® and the Academy of Motion Picture Arts and Sciences’ Governors Ball […]