To officially kick off summer, Heineken launched its new “COOLERPACK,” an engineered 18-pack cardboard packaging innovation that allows consumers to chill their Heineken by simply removing the top to their case, and adding ice. The COOLERPACK is the newest edition to the Heineken range, bringing convenience and occasion-based purchase choice to beer drinkers everywhere. To […]
If you want to squeeze into last summer’s boardshorts then listen up! Smirnoff Spiked Sparkling Seltzer is the low calorie bad boy you’ve been waiting for; the lowest spiked seltzer on the market, Smirnoff is hitting home with big flavors with minimal gains. Smirnoff Red, White & Berry is back by popular demand to help celebrate freedom […]
Last night, the who’s who of sports including the likes of Victor Cruz, Brandon Marshall, and more, attended the 2017 Jesse Owens International Athlete Trophy Gala in New York City, an annual recognition of sports legends who exemplify the ideals embodied by Olympian and humanitarian Jesse Owens: integrity, perseverance and service. The prestigious celebration honored […]
A uniquely American cocktail made of mint, sugar, bourbon and ice, the Mint Julep has been the official cocktail of the Kentucky Derby since 1938. But before the Civil War made foreign products like Cognac hard to come by in the South, Mint Juleps were in fact made with the French spirit. So why not […]
March 17th is quickly approaching, and worldwide, people will celebrate the Patron Saint of Ireland in what must be the most globally popular National day, anywhere. St Patrick’s Day originated in the 17th Century as a Christian feast day, but the celebrations have evolved into food, drinks, and the wearing of green to symbolize shamrocks […]
St. Patrick’s Day cocktails are steeped in rich Irish tradition, including that of whiskey folklore. For hundreds of years, Ireland have been perfecting the art of distilling and drinking this elixir of life, and pride themselves on having some of the best whiskey in the world. What better day to break open a bottle than […]
Los Angeles will have a little more ink following the introduction of a new tattoo art installation at 3921 W Sunset Blvd. & Hyperion Ave. to kick off the Bulleit Frontier Works project. This is the first piece in a series of projects Bulleit will commission to celebrate and unite the thriving creative collaborator community […]
To celebrate the recent resurgence in the popularity of the Moscow Mule, Smirnoff have dubbed March 3, 2017, the first official National Moscow Mule Day – raise a copper mug and toast this cocktail, with an exclusive recipe to follow. Invented in 1941 by Smirnoff, the Moscow Mule is easy to make at home and […]
Once a year, we find a reason to celebrate what brings us together; Guinness is synonymous with St. Patrick’s Day, and to prove that what brings us together is also what brings out the best in all of us – the brand is using its infamous Guinness ‘Stache in a creative way. After all, it’s […]
It’s time to shakedown your best red carpet attire, and prep those acceptance speeches, fellas – we’re in the final days of the Oscars rundown, and to celebrate, Tommy Lansaw created 5 delicious Oscar cocktails that feature Jim Beam Black – the perfect addition to your black tie event. Tommy Lansaw is a Chicago-based mixologist and […]