Grooming in the Mail: Guys Essentials Review

Let’s face it, as guys, sometimes the last thing we want to do is go shopping. We like convenience and prefer to keep things simple. That’s why mail order services like Birchbox Man and others are so popular. You simply sign up and have products shipped to you every month. But there’s a new kid […]

Interview: AnastasiaDate Exec Explains Benefits of Digital Connections

Anastasia was founded in 1993 by a Russian woman who immigrated to the U.S. and married an American. They named the company after the Grand Duchess Anastasia Nikolaevna of Russia who was reportedly a role model for young Russian women. The company originally took groups of American men to Moscow and St. Petersburg on organized […]

Video: Night Rider Gets a New Attitude

Coming this Fall to NBC, Knight Rider has a whole new attitude. When he’s not fighting crime, Dale Earnhardt Jr. will be racing every weekend in the Chase for the NASCAR Sprint Cup culminating at Homestead-Miami Speedway on Nov. 16. All races will air on the ESPN family of networks. The next race in NASCAR’s […]

Facundo Rum Collection Old Fashioned

EXIMO Old Fashioned Ingredients: 2 oz FACUNDO EXIMO .25 oz Honey Syrup 4 drops of Burlesque Bitters Orange peel garnish Ice Sphere Method: Stirred. Into an double rocks glass. NEO Old Fashioned Ingredients: 2 oz FACUNDO NEO 1 Sugar Cube 4 drops of of Boston Bittahs Ice Sphere Method: Stirred. Into an double rocks glass.

Interview: Michael B. Jordan on Giving Into Temptation with AXE

Michael B. Jordan, on the cusp of a Hollywood takeover, has made a career of playing the underdog—and could certainly be considered one himself, too. From his attention grabbing performance in HBO’s gritty drama The Wire, to Friday Night Lights, Michael B. Jordan is forever setting a new Male Standard. To find out more about his journey to success, […]

Melanoma in Men: How to Protect Your Skin

As long as the sun – and its harmful UV rays – remains in the sky, the risk of Melanoma or skin cancer exists. However, that doesn’t mean we should banish ourselves to living indoors for the rest of our lives. The sun has equally beneficial rays that promotes Vitamin D absorption, which just feels plain good, and […]

Celebrate Punch Day with Cruzan Rum And Basil Hayden’s Bourbon

If you’re looking for a holiday to cheer you up about summer ending, I’ve got a great holiday for you: Basil Hayden’s Bourbon and Cruzan Rum are celebrating by mixing up a batch of delicious cocktails! The word “punch” actually comes from a Hindustani word “panch,” which means “five,” referring to the original five ingredients […]

Tailgate with 2 Gingers Irish Whiskey

Whether you’re enjoying the game from the parking lot or your couch, 2 Gingers Irish Whiskey has a perfect cocktail fit for the gridiron – the Big Ginger. The Big Ginger is a refreshing, simple and easy-to-make cocktail that makes a great alternative to beer. Instead of filling up on another boring beer can, mix up a […]

Jim Beam Celebrates 150th Birthday With Revival of Original Photograph​s

September is National Bourbon Heritage Month. And to celebrate, Jim Beam, the world’s no. 1 bourbon, has partnered with Dynamichrome, to give some classic Jim Beam photos a little color. Jim Beam is the first consumer brand to partner with the UK-based service, who specializes in high fidelity color restoration in culture, history and entertainment. […]

Say No To Rum And Coke: Bacardi’s New ‘Facundo’ Line Will Blow You Away

Male Standard was recently invited to the launch of Bacardi’s California debut of their rare lines of sipping rums, known as the FACUNDO Rum Collection. Named for Bacardi founder Don Facundo Bacardi Masso, the collection includes four blends of well-aged rums intended solely for sipping, sourced from the family’s private reserves, and being released to […]