The same vehicle that pioneered the hybrid category just disrupted the status quo again. The all-new, fourth-generation Prius starred in a spectacular evening of music, food and special effects to celebrate an industry icon in a way that was anything but expected. More than 350 journalists, social influencers and Toyota guests watched the all-new 2016 […]
Get ready for the next generation of Prius. The 2016 Toyota Prius World Premiere emanates from Las Vegas, NV tonight at 9pm. PDT. Male Standard readers can watch the live stream right here! Enjoy. http://livestream.com/accounts/1607005/events/4304072/player?width=560&height=315&autoPlay=true&mute=false
Did you know the average man doesn’t eat enough protein? This building block does more than sculpt abs and build muscle tone. After water, protein accounts for the second most influential factor in your being. Researchers are discovering that the once recommended 56 grams of protein a day isn’t adequate for the average man. In […]
In this day and age, technology feels like a handful. Between smartphones, laptops, tablets, and watches, knowing which is best for you is tough, and if you could only pick one, which could you live without? Well, what if you didn’t have to choose? What if you could have your cake and eat it too? […]
Did you know Fall is fitness season? There are more gym sign ups in October than any other month. Maybe it’s the imminence of the Thanksgiving dinner, but one thing is for sure, the gyms know you are coming. A gym membership can run you $1,000 a year. So when the guilt sets in that […]
The KD8 is potentially a groundbreaking sneaker for two very important features: a Flyweave upper and a full-length Zoom Air unit. These elements are two technical firsts for a basketball sneaker and work together to provide Durant with a versatility, fit and responsiveness. This Zoom Air unit specifically designed for Kevin, has strategically placed notches […]
The Converse Chuck Taylor All Star II is designed to meet the demands of the creative lifestyle and built for the next generation of self-expression. The Chuck Taylor All Star II combines durable new details including a Nike Lunarlon sockliner, nonslip padded tongue, super soft micro-suede lining and a premium canvas. While dialed-up details include […]
Throughout its 30-year history, the Air Jordan franchise has gained a reputation for on-court innovation. Now, the Jordan Brand is celebrating an evolution of its own. The Jordan Westbrook 0, crafted for basketball superstar and budding fashion influencer Russell Westbrook, is the first signature lifestyle shoe created by the Jordan Brand. At Westbrook’s request, the […]
OGIO will showcase and launch its newly designed and innovative collection of action camera bags at Outdoor Retailer Summer 2015. OGIO’s collection of action camera bags includes the Hogo, Backstage and Access, three varieties carefully designed to offer the utmost in protection, comfort and organization with a style that is sure to raise adrenaline levels […]
The Reebok Classic Ventilator ST was spotted on Kendrick Lamar this past weekend at his Outside Lands performance in San Francisco. The timeless shoe is sophisticated and clean, just like Kendrick’s style, making it the perfect choice for his August 8th concert at the major music festival. After his performance, Kendrick was spotted backstage swapping […]