Luck Is Earned – Tequila Herradura Sets a New Aspiration & Showcases Video Campaign

Luxury brand Tequila Herradura announced that it worked together with Agency of Record GREY Canada to develop and produce their new marketing campaign (“Luck Is Earned”), which serves to highlight the 145-year commitment that Herradura accomplishes through their dedication to craft and determination in achieving excellence. [youtube https://www.youtube.com/watch?v=MdVqbUDwlVg] “We’re excited to launch a global marketing […]

Celebrate Football Tailgating Season w/ Delicious Whisk(e)y Food & Bev Recipes!

It doesn’t matter if you tailgate from the stadium parking lot or your couch, what team you support, or how many people are in your posse. What matters is that you join the 240 million people who tailgate at least once a year and do something! According to a recent study, 80 percent of the […]

3 Ways to Celebrate National Bourbon Heritage Month

Did you know September is National Bourbon Heritage Month? This year, we’re celebrating the ninth anniversary of reinforcing the 1964 Act of Congress, whereby the US Senate unanimously passed the bill and declared bourbon “America’s Native Spirit.” What better way to celebrate than with a delicious and native bourbon to satisfy your palate? These are […]

Timberland’s Autumn Leaf Collection

Fall conjures the nostalgic image of falling leaves, bold, deep colors, and of course, the comforts of love and warmth. To celebrate this transcending time of year, Timberland are releasing a new collection just in time for fall, highlighting all the reasons why we love this time of year. The aptly named Autumn Leaf Collection […]

Breckenridge Release Nitro Pumpkin Spice Latte Stout

While the NFL kicked off, it’s PSL that’s getting people excited. That’s Pumpkin Spice Latte for those in the know. To celebrate fall flavors, Breckenridge Brewery launched its Nitro Series seasonal line: Nitro Pumpkin Spice Latte stout. This heartwarming stout is infused with nitrogen, and spiced with cinnamon, cloves, nutmeg, and ginger. [youtube https://www.youtube.com/watch?v=WD5yYkL-sCU] Nitro […]

Bulleit Toast the WeWork Gas Tower Grand Opening Party

Last week, Male Standard was invited to a Mad Men inspired cocktail party in LA. The night toasted the grand opening of the new WeWork Gas Tower location and featured 360 degree views of downtown LA thanks to the historic high-rise location of The Bunker. Guests wore vintage threads while sipping on the exclusive Bulleit […]

Would You Skydive From The Goodyear Blimp?

Just prior to the biggest college football game in history this weekend, the Pilot Flying J Battle at Bristol, the U.S. Air Force Wings of Blue Skydive Unit cadets skydived from the Goodyear Blimp – the first skydive from the Goodyear Blimp in 51 years – to deliver the game ball. In this video, the […]

Iconic Tide Ride Returns to NASCAR at Bojangles Southern 500

Tide and Joe Gibbs Racing announced today they will bring back one of the most iconic brands in the history of NASCAR for the Bojangles’ Southern 500 at Darlington Raceway on Sunday, September 4. Tide’s unforgettable orange and yellow paint scheme has been reborn as a more powerful Tide PODS Toyota Camry, and will be […]

The Harper from Goorin Bros. & I.W. Harper

When it comes to top shelf bourbon, I.W Harper has already done a stand up job of reintroducing gentlemen to a classic American palette. Their Kentucky Straight is a 15 year old bourbon that put I.W Harper on the mouths of connoisseurs across the country. However, this is just the beginning of a greater vision. Next, […]

This Limited Edition Watch Is Made Using Jim Beam Bourbon Barrel Wood

Original Grain, an innovative American producer of wooden fashion watches, has teamed with Jim Beam Black Label Bourbon to enhance your wardrobe with a limited-edition watch crafted from ex-bourbon barrels. Nestled in the rolling foothills of Clermont, Kentucky, Jim Beam has been distilling bourbon whiskey since 1795. Over 200 years later, Jim Beam’s bourbon barrel wood has […]