Guinness “Empty Chair” salutes the character of a community as they honor one of their own who is out of sight, but not out of mind. They remind us that a true test of character is what you do when no one’s looking. This inspiring video is a nod to supporting and celebrating those in our communities who are MADE OF MORE beyond just holidays like the 4th of July. The heartwarming video is a salute to the commitment and loyalty made by those who do more to support their community and make sacrifices for the betterment of others. We’re reminded that the smallest of actions can have significant impacts on the people we care about, and ‘Empty Chair’ poignantly reveals that true character is defined by the choices we make.
‘Empty Chair’ is the third video released by GUINNESS as part of its global marketing campaign, MADE OF MORE, which celebrates those in life who participate – who want to be more and do more – to get the most out of life. The campaign’s previous videos include the emotionally-charged ‘Basketball’ ad released last fall, and the critically-acclaimed ‘Barnes Twins’ video featuring Olympian twin sisters Tracy and Lanny Barnes released in February.
The choices we make reveal the true nature of our character. Guinness proudly raises a glass to those who are #MadeOfMore