The newest ad campaign from Autotrader is a tongue-in-check public service announcement scheduled to break on national broadcast TV during NBA All-Star Weekend 2017 on TNT. The new 60-minute spot, created by Los Angeles ad agency Zambezi, asks the public to save a car, using the “Save Car” feature on […]
Videos
The “Gentleman’s Collection” For Discerning Gents
If your knowledge of wine ends at ‘red or white,’ you’re missing out on a world of flavor! Today, we would like to introduce you to the Gentleman’s Collection, by Dr. Lindeman, who envisioned an excellent range of wines for the discerning gentleman. Featuring a red blend, Cabernet Sauvignon, and […]
Speed Stick® and NASCAR Driver Cole Whitt Join Premium Motorsports in 2016 Season
NASCAR driver Cole Whitt is on the up and up; he will pilot the Premium Motorsports No. 98 in this years’ upcoming spectacle with the support of Speed Stick®. This will be the first appearance for Whitt and the No. 98 Speed Stick® brand team. They will be launching what we hope will […]
The Ultimate Fantasy Gift for the Whiskey Enthusiast
What do you get the man who has everything? More of what he loves, of course! Whiskey is a fantastic gift option for the man in your life (or even yourself). It’s timeless, appreciated, and works as well for gatherings as it does special occasions. The key to choosing the […]
Sonos Studio’s “Sonic Garden” Exhibition by Artist Mileece
If you are a certified music junkie or sound techie, you have probably attended a sound exhibition at Sonos Studio in LA. For everyone else, prepare to have your mind blow! Sonos Studio LA is an acoustically-designed gallery that explores the intersection of music, art and technology. Think of it […]
How to Tie a Bowtie
From James Bond to Dr. Who, the bow tie has been a firm favorite with some of histories most famous and successful men. It’s not a coincidence that these men favor the humble bowtie. They understand the power behind these accessories. When you wear a bowtie you exude a confidence […]
Male Standard Test Drives the New 2015 Scion FR-S – “Your Ride Has Arrived”
Imagine driving up Pacific Coast Highway. You hit the left paddle shifter and drop down a gear as the car propels you forward. As you turn on the curves, the car hugs each curve like a baby hugs its mother when meeting a stranger. Finally, you have reached your destination. […]
Summer Grilling – A Taste of the Wild
Grilling is a quintessential man-hobby during summer, but if you’re still picking up the same meats at the market then it’s time to step up your routine. Protein is the name of the game, and there’s so much more out there than the same old boring beef and chicken. Take a […]
Father’s Day Is Also National Go Skateboarding Day — Coincidence?
Did you know Father’s Day also happens to be National Go Skateboarding Day? If you’re looking for a retro twist on how to spend time with Dad then consider taking up the rad sport of skateboarding. Hamboards are bringing back a slice of West Coast history with their 100% handmade, hand […]
Male Standard Votes at the Bud & Burgers Championship
Last week, Chef David Chang travelled coast-to-coast to find the best burger taste buds could find on behalf of a Budweiser sponsored event searching for the ‘Bud & Burgers Champion.’ Representing the West Coast was Male Standard co-founder Victor Macias. However, in true Budweiser fashion not all was as it seemed – […]