Old Spice Launches S.Q.U.I.D.

Old spice is celebrating the launch of their newest scent, Krakengard, by building a robotic squid for the internet to control. Yes – a robotic SQUID.

S.Q.U.I.D is an acronym for Shared Quests Uniting Individual Dudes. Now you have the power to take this robotic sea monster and control its micro movements. It’s something you didn’t know you needed until now.

Here’s a behind the scenes look at the making of S.Q.U.I.D.

The to the good folks at Old Spice for sponsoring this post. All opinions are our own.