Celebrating ancient Celtic traditions, Guinness & Co. today announced that GUINNESS® Red Harvest Stout, a new, limited edition seasonal beer, will be available in the United States this fall. This new craft brew, which captures the spirit of the fall season, provides a change of pace from the array of pumpkin beers often available this time of year while incorporating centuries old Celtic traditions.
With GUINNESS® Red Harvest Stout, the makers of GUINNESS bring to the American beer drinker the ancient Celtic tradition of Samhain. In centuries past, Samhain (pronounced saw-wen) was the festival held every year on All Hallows’ Eve in celebration of the end of the fall harvest and the coming of winter. Legend tells that on this night, restless spirits are beckoned from the darkness with bonfires and sweet offerings from the bountiful fall harvest. GUINNESS® Red Harvest Stout captures the spirit of this ancient Celtic tradition and represents Guinness’ brewmasters’ own crafting of this special offering to adult consumers for this fall season.
GUINNESS® Red Harvest Stout celebrates the brand’s brewing tradition with its mildly sweet, velvety taste and deep red hue. The stout is crafted with a blend of lightly roasted barley which allows for aromas of caramel and toffee and is supported by a sweet malty taste. When poured into a pint glass, the nitrogen widget creates the iconic surge, unleashing the sweet and alluring flavors and delivering a distinctively smooth, flavorful taste experience to be enjoyed responsibly. “GUINNESS® Red Harvest Stout is perfect for fall and offers a great change of pace from the pumpkin seasonals crowding beer shelves,” said Doug Campbell, Brand Director, GUINNESS beer. “GUINNESS® Red Harvest Stout has a unique ancient Celtic connection with Halloween through the story of Samhain, and we encourage adult beer fans to enjoy it in moderation with friends and family.”
Available in four-packs of 14.9oz cans (4.1% ABV) at a price comparable to other Premium Imports, GUINNESS® Red Harvest Stout will be launched at retail and in bars nationwide this September. When celebrating your own traditions this fall, Celtic or otherwise, Guinness reminds all consumers to enjoy GUINNESS® Red Harvest Stout responsibly.
About GUINNESS®
The GUINNESS® brand enjoys a global reputation as a uniquely authentic Irish beer and the best-selling stout in the world. Famous for its dark color, creamy head and unique surge and settle, this distinctive beer has been brewed at the St. James’s Gate brewery in Dublin, Ireland since 1759. Over 10 million glasses of GUINNESS beer are enjoyed every single day around the world, and 1.8 billion pints are sold every year. GUINNESS beer is available in well over 100 countries worldwide and is brewed in almost 50. Also from the makers of GUINNESS, SMITHWICK’S, Ireland’s oldest and best selling ale and HARP Lager, whose name pays tribute to the GUINNESS logo and the national symbol of Ireland. Additional information about the GUINNESS brand can be found at www.guinness.com.
About Diageo
Diageo is the world’s leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, beer and wine. These brands include Johnnie Walker, Crown Royal, JεB, Windsor, Buchanan’s and Bushmills whiskies, Smirnoff, Cîroc and Ketel One vodkas, Baileys, Captain Morgan, Tanqueray and Guinness.
Diageo is a global company, with its products sold in more than 180 countries around the world. The company is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE). For more information about Diageo, its people, brands, and performance, visit us at www.diageo.com. For our global resource that promotes responsible drinking through the sharing of best practice tools, information and initiatives, visit DRINKiQ.com.
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