Manufacturers of male grooming products are expecting a great holiday season in sales. It’s expected that the shaving and grooming products will make great gifts.
Market analyst NPD said figures were already on the rise, as men were already buying products that would make them look more attractive. In 2011, the industry generated more than $960 million in just department store sales. This was an increase of 11 percent, compared to the 2010 year.
The Groomed Man, a men’s grooming product specialist, said it anticipated the industry would have an increase in sales with new customers purchasing grooming products and shaving sets to give as gifts.
The increase in holiday sales comes after the closing of the fundraiser initiative Movember. What is Movember?
The goal of the Movember campaign was to raise funds and awareness for significant male cancers like prostate cancer. It encouraged men not to shave their moustaches during the month of November.
This year – in the U.S. alone – more than 240,000 new cases of prostate cancer will be diagnosed.
Men could participate by shaving that first day and letting their facial hair grow during the entire month of November. The idea is to become walking billboards for the whole month and get people – both men and women – talking about men’s health.
According to Movember’s CEO and co-founder Aaron Garone, more than 2,400 conversations are started in person and online during November. In 2011, $126.3 million was raised to bring change to male health.
The Art of Shaving was one of several male product brands that got together with the charity, offering a complimentary Movember Hot Towel Shave to everybody who got involved.