Inspired by a random encounter with a childhood classmate of founder and owner Michael Polk, Idée Fixe Clothing & Apparel was birthed in 2008. [Pronounced EE•day FEEKS] Idée Fixe is a latin term meaning fixed idea. It is defined as an “idea that dominates one’s mind for a prolonged periods; an obsession,” and provides an alternative line of clothing that will leave customers feeling both encouraged and inspired is a concept that has dominated their minds from Day One.
Top Pick: Shortcuts Are For the Weak Men’s Tee
Shortcuts are for people who are afraid of the process. It’s the process that makes you.
Shortcuts don’t make platinum albums. Shortcuts don’t put M.D. on your license plate.
Simply put, shortcuts are for the weak.
Their mission is to make positive and thought-provoking statements through apparel. The men’s line is designed to leave men feeling bold, confident and ready to exceed all expectations. Through the women’s line they hope to instill a sense of value and worth in every woman. Making a statement is not just the core of their business philosophy, it’s their lifestyle. What statement are you making?
For more info on Idée Fixe, check out http://myideefixe.com.