Men's Lifestyle

Celebrating Booker’s® Bourbon Unique Backstory For National Bourbon Heritage Month

One of the only bourbons available today that is bottled straight-from-the-barrel, uncut and unfiltered, Booker’s® Bourbon is aged for six to eight years, slowly developing its own natural proof of between 121 and 127 respectively. Booker’s® is inspired by a 200-year old family tradition – Booker Noe, Jim Beam’s grandson and 6th Generation Master Distiller, created Booker’s® Bourbon as a gift for close friends and family. A true barrel bourbon, Booker’s is perfect for celebrating the month of America’s “Native Spirit” – a higher proof, super-premium option for guests at any Bourbon Heritage Month celebration or perfect for sipping at a celebration of your own.

Two generations of Beam family distillers: Booker Noe and Jim Beam

The History of Booker’s Bourbon

Booker’s® Bourbon is one of the only bourbons available today that is bottled straight-from-the-barrel, uncut and unfiltered, yielding an intense flavor and nose that is one-of-a-kind. Following century-old traditions, each barrel is aged for six to eight years, slowly developing its own natural proof, between 121 and 127, and ensuring each bottle has reached its peak flavor. Booker’s® Bourbon is made in small batches and offers a range of intense flavors – from oak tannin and smoky vanilla, to lesser notes of mocha and coffee – each creating a rare complexity within the bourbon. Patiently crafted and robust in flavor, it is best enjoyed with ice or cut with water.

PROOF: 121 – 127
AGE: 6 – 8 years
COLOR: Deep and rich with smoky medium amber
AROMA: Big oak, smoky charcoal and vanilla
TASTE: Intense, fruit, oak tannin, tobacco and maple sugar
FINISH: Clean, long, fiery and intense

Inspired by a 200-year-old family tradition, Booker Noe, Jim Beam’s grandson and 6th Generation Master Distiller, first created Booker’s® Bourbon as a Christmas gift for his close friends and family. Taking barrels found in the center-cut of the rack house, Booker bottled the bourbon straight-from-the-barrel creating Booker’s® Bourbon, a true barrel bourbon. Suggested Retail Price is $49.99 for a 750ml bottle.

About Booker Noe

Booker, described as a big man with an even bigger heart, took great care in upholding and maintaining the Beam family’s commitment to quality. As the Master Distiller Emeritus at the Jim Beam Distillery for more than 40 years, Booker knew every barrel of bourbon inside and out. In 1988, Booker introduced his own namesake bourbon: Booker’s®, the world’s first uncut, straight-from-the-barrel bourbon, and the first of the legendary Small Batch Collection®. Like his unfiltered bourbon, Booker had a tell-it-like-it-is style, and when he spoke of bourbon and his family’s heritage, he did it straight from the heart. He continued to maintain the high standard of quality that his great-great-great grandfather, Jacob Beam, first established in 1795, until he passed away on February 24, 2004

For more information on Booker’s® Bourbon visit