We can never get enough Erin Andrews.
Andrews has teamed up with actor Luis Guzman and Dos Equis to help you see how interesting you are. Via two new videos in the classic Dos Equis tone and voice, sports anchor Andrews and ultimate wingman Guzman discuss, and disagree with, their rankings.
The “Dos Equis Interesting Index” via Facebook allows you to discover how interesting you are and determines your overall worldwide ranking compared to every other participant in the world. In addition to discovering your ranking, you can also enter to win prizes, like festival tickets and backyard grilling accessories.
[youtube https://www.youtube.com/watch?v=bl6U6AO8_jg]
The algorithm scrubs through users’ Facebook data to determine a “score” in four different categories: originality, thirst for knowledge, worldliness and sense of adventure, which then produces an overall worldwide ranking.
[youtube https://www.youtube.com/watch?v=Ugc78XuY0Aw]
In preparation of the brand’s 120th anniversary, Dos Equis is refreshing the brand’s logo and packaging, featuring a design called ‘Coin,’ evocative of the Centenario, a Mexican coin, first minted in 1921 to commemorate the 100th anniversary of Mexico’s independence. The design includes:
- The two iconic red Xs (Roman numerals), as the brand was originally called Siglo Veinte to commemorate the arrival of the 20th century.
- The Gold coin, which is part of Mexico’s strong heritage – its riches, art and golden sunlight.
- Moctezuma, the final ruler of the Aztec Empire between the two X’s, blending the Mexican heritage with a forward look towards the future.
To prove how interesting you are, go to DosEquis.com/InterestingIndex.
