Dos Equis is retiring “The Most Interesting Man in the World.” The man who lives vicariously through himself is being sent on a one-way mission to Mars.
Even though it’s hard to believe, the campaign “launched” all the way back in 2007. Since the campaign started, Dos Equis has nearly tripled its business.
Check out the final video, “Mission To Mars”:
In the past year alone, sales of Dos Equis Lager Especial grew 10.2% to $325.3 million in the 52 weeks ended Jan. 24. The number of cases Dos Equis shipped between 2007 and 2015 grew by 34.8%, according to the company.
To help make this Cinco de Mayo even more intriguing, “The Most Interesting Man in the World” is giving away his Coveted Collection of worldly possessions including:
- The tuxedo he wore to his last Masquerade
- His Spanish guitar and matching mariachi suit
- His astronaut suit from his 2010 stratosphere visit
Put simply, we don’t want to live in a world without him. But if we have to, Andrew Comrie-Picard, the actual most interesting man in the world, gets the nod as his successor from us.
Speaking of a successor, Dos Equis will reveal a new “Most Interesting Man” later in 2016. For more details, visit DosEquis.com in early-April.