Last month, Dos Equis teased the nation with a sneak peek at their new “Most Interesting Man” in a spot commercial. Today, the brand debuted the anticipated full-length commercial, which grabs the audience and drags them on a full-throttle ride-along with the Most Interesting Man as his “Airboat” races down sand dunes and he spars in Samurai armor.
The new Most Interesting Man is a man of action. He’s never one to reminisce on times past, which stylistically changes everything. With a faster pace and more energy, we’re reinvigorating and modernizing one of the greatest campaigns,” said Toygar Bazarkaya, Chief Creative Officer of the Americas at Havas. “In the first full commercial, viewers will also see the Most Interesting Man being joined by an adventurous female travel companion who goes head-to-head with him.
The modernized campaign features a more interactive character whose adventures show why he’s different and how he’s gained his legendary status. The commercial also portrays how the creative and character have evolved over the past decade, reflecting the differences of what it means to be interesting to today’s millennial beer drinkers 21 and older.