Men’s Lifestyle

To honor the traditions of Día de los Muertos, Casa Modelo is inviting you to raise a glass to those who have passed with a variety of “Beertail” recipes. From the classic Modelo Calavera to the hot and spicy Modelo Ofrenda Picante, Modelo have a beertail for every occasion. Serve with a traditional Day of the […]

The Moscow Mule, America’s most Googled cocktail, turned 75 this year. In honor, SMIRNOFF vodka, the creator of this iconic cocktail, hosted an exclusive event on Sunset Strip, where 75 years’ prior, the brand debuted a slice of American history. In what could only be described an incredible and immersive experience, I joined influencers for […]

Last month, Dos Equis teased the nation with a sneak peek at their new “Most Interesting Man” in a spot commercial. Today, the brand debuted the anticipated full-length commercial, which grabs the audience and drags them on a full-throttle ride-along with the Most Interesting Man as his “Airboat” races down sand dunes and he spars in […]

If you read Male Standard regularly, you’ll know that I recently went on a cross-country trip to Bluffton, South Carolina where I got to test drive awesome cars by Mazda. You can read that blog here. Today, I want to share some of the innovative features I love about the 2016 Mazda CX-9 and the […]

I was recently invited to dinner with three incredible and iconic brands whom I deeply admire; the first being Hennessy, for their luxury brand and longevity, followed by Rolls Royce, who brought with them “Dawn,” an inspiring addition to their bespoke collection. Last, but not least, were the purveyors of fine denim – The Stronghold. […]

I recently found myself on the flipside of LA, in an industrial neighborhood, wondering if I was in the right place. I was told to follow the directions and look for a secret doorway, and as I got closer to a distressed building I hesitated to guess if I had the right place. Thankfully, I […]

How often do you find yourself pulling into a drive-thru, looking at your watch, and muttering under your breath? You know you should have planned ahead, but guess what, real life got in the way. If you’re anything like me, this happens more often than you’d like to admit. Hunger strikes at the worst possible […]

BFGoodrich Tires ― the brand that created the first radial all-terrain tire in 1976 and who has proven its off-road racing mettle with victories around the globe is set to return to its rich history of winning at the 2017 Dakar Rally as the official tire supplier of the Dakar Rally; the first time since […]

Disclaimer: Thanks to Kronos for sponsoring this post. All opinions are 100% my own.   One of the first questions we are asked in life is what we want to be when we are older. As kids, this question feels magical. The opportunities feel romantic and endless. As we get older, however, these endless choices […]

Luxury brand Tequila Herradura announced that it worked together with Agency of Record GREY Canada to develop and produce their new marketing campaign (“Luck Is Earned”), which serves to highlight the 145-year commitment that Herradura accomplishes through their dedication to craft and determination in achieving excellence. [youtube https://www.youtube.com/watch?v=MdVqbUDwlVg] “We’re excited to launch a global marketing […]