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Chevrolet and Hurley Unveil the Ultimate Surfer’s Truck at SEMA Show

This week, at the SEMA Show in Las Vegas, Chevy and Hurley revealed the new Colorado Z71, which is a Hurley Concept car, and designed to help surfers chase waves. The design is founded in functionality and has everything the surfer needs to haul their gear in style. Even if you’re not a surfer, this sharp looking “surf-truck” is sure to grab your attention.

Chevrolet and Hurley Unveil the Ultimate Surfer’s Truck at SEMA Show

The “surf-truck” is decked out with custom features, including:

  • Water-resistant seat covers made from advanced ventiprene (like wetsuits)
  • Custom Bimini-style bed cover for shade
  • Bed-mounted Thule drying rack
  • Rear bumper lockbox for valuables
  • Water-resistant RFID bracelet for unlocking the truck without keys using the Chevy Bowtie

The Colorado Z71 Hurley concept vehicle also has a lifted suspension, 17-inch Chevrolet Accessories wheels, and Goodyear DuraTrac all-terrain tires, giving surfers the ability to go off-the-beaten-path to find the best surf breaks. Built-in 4G LTE Wi-Fi also helps keep surfers stay connected when checking the weather conditions and surf reports.

Whether you’re on the job or on the lookout for the next wave, Colorado Z71’s versatility proves liberating,” said Rogers. “Load up your gear and hit the road!

Additionally, the Colorado Z71 Hurley concept truck sports a unique design inspired by the coastline including a custom Seafoam Green exterior accented with subtle, tone-on-tone Hurley graphics, Khaki Green and Sand Dune-colored interior, and Chevrolet Accessories lending additional functional style for all surfers and non-surfers alike.

More information on Chevrolet models can be found at