Men’s Lifestyle

To officially kick off summer, Heineken launched its new “COOLERPACK,” an engineered 18-pack cardboard packaging innovation that allows consumers to chill their Heineken by simply removing the top to their case, and adding ice. The COOLERPACK is the newest edition to the Heineken range, bringing convenience and occasion-based purchase choice to beer drinkers everywhere. To […]

If you want to squeeze into last summer’s boardshorts then listen up! Smirnoff Spiked Sparkling Seltzer is the low calorie bad boy you’ve been waiting for; the lowest spiked seltzer on the market, Smirnoff is hitting home with big flavors with minimal gains. Smirnoff Red, White & Berry is back by popular demand to help celebrate freedom […]

Initial deliveries of the highly anticipated 2017 Chevrolet Colorado ZR2 pickup have begun. The first production trucks shipped from the Wentzville Assembly Center 40 miles west of St. Louis, Missouri, on Friday. Customers who placed early orders will begin receiving their trucks in May. Among this first batch of vehicles is a Red Hot Crew […]

The Lincoln Motor Company will debut an all-new Head-Up Display system next month in its flagship vehicle, the Lincoln Continental. The system is exclusive to Lincoln, with the brightest display and biggest display size in its class. The company is also the first manufacturer to use DLP technology – Digital Light Projection – the same […]

Last night, the who’s who of sports including the likes of Victor Cruz, Brandon Marshall, and more, attended the 2017 Jesse Owens International Athlete Trophy Gala in New York City, an annual recognition of sports legends who exemplify the ideals embodied by Olympian and humanitarian Jesse Owens: integrity, perseverance and service. The prestigious celebration honored […]

A uniquely American cocktail made of mint, sugar, bourbon and ice, the Mint Julep has been the official cocktail of the Kentucky Derby since 1938. But before the Civil War made foreign products like Cognac hard to come by in the South, Mint Juleps were in fact made with the French spirit. So why not […]

I recently had the chance to check out the L Festival on behalf of Chivas Regal, which is the biggest Latin Music Festival in the US! With two days of music, art, and food, all showcasing the Latin American music scene, I knew I was in for a fun time. Attending as a VIP guest, […]

The Lincoln Motor Company will debut an all-new Head-Up Display system next month in its flagship vehicle, the Lincoln Continental. The system is exclusive to Lincoln, with the brightest display and biggest display size in its class. The company is also the first manufacturer to use DLP technology – Digital Light Projection – the same […]

Have you ever been out to an event where the music is really loud, and as you leave, and the silence fills the air, you just think, “Ah! Peace at last.” It can take a moment of tranquility to make us really appreciate just how crazy and strung-out our modern world is; and this is […]

Over the years, NASCAR has been a great platform for cross-promotion with other sports, so when Procter and Gamble decided to use its Tide Pods detergent to sponsor Matt Kenseth’s No. 20 Joe Gibbs Racing Toyota for three races this season, they decided to bring in some heavyweight help. Literally. For the first time ever, […]