Men's Lifestyle

Cholula Teams Up With All-Star Pitcher Noah Syndergaard to Celebrate Fans and Release New Limited Edition Flavor

Exclusive Fans-Only Community, “Order of Cholula”, features remarkable fan stories and other unique opportunities to get closer to the brand.

For countless fans, Cholula®, the hot sauce with the iconic wooden cap, is far more than “just another hot sauce.” It’s an ongoing inspiration and constant companion to their personal passions. This cult-like devotion has been integral to Cholula’s rapid growth and with the help of All-Star pitcher Noah Syndergaard, the brand is thanking fans for their support by launching the “Order of Cholula,” a digital homage to its most loyal supporters and releasing a new Limited Edition flavor, Sweet Habanero.

The Order of Cholula media event with Allstar Pitcher Noah Syndergaard, New York, N.Y., Thursday, June 8, 2017. (Photo/Stuart Ramson)

The first person to join the Order of Cholula is Noah Syndergaard. Known for his on-field prowess and flavorful character, Noah shares his love for Cholula by headlining a recruitment-style video debuting today at The captivating short film features inspiring stories of real Cholula fans who credit the role the flavorful hot sauce plays in their lives – including Syndergaard himself. The video encourages viewers to join Noah and other flavor-seeking zealots by applying for admittance into this members-only club by sharing their Order-worthy stories of Cholula devotion.

“Cholula is a part of my life – whether it’s the morning before a game, in an after-game meal or during an off day, it’s a brand with a personality I’m naturally drawn to,” said Syndergaard. “Having grown up in Texas I’ve tried all the hot sauces. Cholula is not about simply delivering heat, it’s about bringing a unique flavor and attitude, which really mirrors how I try to live on and off the field.”

Once accepted into the Order of Cholula, members gain further access to content, including the inspiring full stories of the film’s feature fans, exclusive discounts, merchandise and first access to a new, fan-inspired limited edition flavor – Sweet Habanero which will have a small-batch run of 1,000 bottles. Cholula revealed the small batch run today to coincide with and commemorate the launch of the “Order of Cholula.”

The newest flavor was developed to answer the cry of fans looking for a hot and spicy flavorful Habanero and will not yet be available for retail sale. The Limited Edition Sweet Habanero has hints of pineapple, garlic and spices and best compliments dishes like fish, chicken and soups. It joins Cholula’s existing flavor line-up of Original, Green Pepper, Chipotle, Chili Lime and Chili Garlic.

The Order of Cholula media event with Allstar Pitcher Noah Syndergaard, New York, N.Y., Thursday, June 8, 2017. (Photo/Stuart Ramson)

“Our fans are incredibly loyal and have demonstrated their dedication in creatively fanatical ways,” said Sharon Nevins, Head of Brand Marketing at the Cholula Food Company. “They are the reason we’ve become the most-loved hot sauce brand, and why we continue to outpace the category. The Order of Cholula is our way of celebrating them, thanking them, and empowering them to be an even more influential and authentic voice of our brand.”

Visit to join the Order, hear Noah’s Cholula story and meet the other founding members of the Order. Join the conversation on @CholulaHotSauce on Twitter, Instagram or the Cholula Facebook page, using #OrderOfCholula to share why you love Cholula Hot Sauce.