Fans of The Male Standard know how much our writers love birddogs, a men’s apparel company famous for selling shorts, pants, and polos with built-in liners. But as much as we love their products, we also pride ourselves in honest reporting. And well…these guys made a big f*cking whoopsie.
What happened? As birddogs tells it, an ex-employee Gary ordered over 1 million extra units of inventory. Their bank was not too happy about the excess inventory, so they gave the company an ultimatum: sell the inventory at cost or raise equity.
They chose the first option. Shorts are down from $69 to $35-55, joggers from $118 to $55-$65, and bathing suits from $75 to $55. It’s great for us, because we get a discount on clothes, and it’s great for them too, because raising equity would change their whole vibe.
I mean, do you think outside investors are going to let birddogs throw blankets in the ocean or do cool stunts on company time? Yeah…no way.
We admire birddogs for fessing up to their mistake, though we’d really encourage them to hire a demand planner. But for now, we’ll take 10 more pairs of gym short, please.
