Food and Drink

A Proper Holiday Gift fit for a Champ Champ

If you’re looking for a nice, quality and affordable gift – fit for a Champ Champ – this holiday season (that also gives back!), look no further than Proper No. Twelve Irish Whiskey’s new and ultra-sleek gift pack.

The handsome gift box is the same shade of hunter green as Proper No. Twelve Irish Whiskey’s bottle. The brand’s signature tiger logo graces the front and spills onto the left side of the packaging, where Proper No. Twelve’s motto, “One For All,” is inscribed.

The brand’s catchphrase is great. If you’re wondering what it stands for, well we’ll tell you. Most simply, Proper No. Twelve Irish Whiskey is the Irish Whiskey made for all — from the whiskey novice to the whiskey connoisseur. It also represents the affordable quality, and its versatility – it tastes great neat, on the rocks or in a cocktail.

Lastly, and certainly not least, for each case of Proper No. Twelve sold, $5 is donated to local first responder organizations, up to $1 million annually. Conor McGregor, founder of Irish Whiskey, has been quoted saying First Responders heroically operate under that “One For All” mentality.

Proper No. Twelve Irish Whiskey was in the works for over three years before launching in September 2018 and experience the wine & spirits category’s most successful launch, ever.

In Proper No. Twelve’s first year on the market they sold 200,000 cases. An incredible accomplishment and contribution to first responders.

Weeks after launching, it became the most followed wine & spirits brand on Instagram. If you haven’t checked out @ProperWhiskey’s feed or the Questions With the Champ Champ video series, you should.

When creating Proper No. Twelve, Conor McGregor wanted to create a whiskey he could be proud of, matching his high standards inside and outside of the ring. McGregor knew that he did not want his Irish Whiskey to be a grain only blend, and after tasting countless blends with his team, he established the tasting profile for Proper No. Twelve Irish Whiskey.

Proper No. Twelve is a blend of Ireland’s finest golden grain and single malt whiskey. It is produced in an area of Ireland known for its rich soil and pure spring water. Proper No. Twelve is triple distilled and aged in oak barrels delivering a taste that is smooth and approachable with hints of vanilla, honey-like sweetness and toasted wood.

Proper No. Twelve Irish Whiskey is a solid go-to gift for anyone on your list – a friend, co-worker, brother-in-law, etc. The gift pack is really a present to you – helping step up your gift-giving game up this year.

Proper No. Twelve Irish Whiskey’s gift packs are available at select retailers across the United States. A bottle of can be purchased online at ReserveBar, Minibar, and Drizly.