Companies make expensive mistakes all the time, but they don’t usually tell their customers about them. That’s not the case for birddogs, a men’s apparel company in NYC famous for selling shorts, pants, and polos with a built-in liner.
Yeah…birddogs made a BIG mistake. The company is marking down shorts, joggers, and bathing suits because they ordered over 1 million too many. Shorts are down from $69 to $35-55, joggers from $118 to $55-65, and bathing suits from $75 to $55.
The company has never offered a discount before, but they didn’t have much of a choice this time around. As birddogs told customers in the weekly email blast, their bank was not pleased when it saw all the excess inventory on the balance sheet. They gave birddogs two options: sell off inventory or raise equity.
To avoid bringing in outside investors who might stop the company from doing stunts on company time or making questionable Cyber Monday gifts, birddogs did what they do best: tell the truth.
We respect birddogs for being honest about their multi-million dollar blunder, even though it made their management look a bit silly (ever heard of demand planning, guys?). But honestly, we’ve been impressed with the company’s products for years, and we’re just excited to pick-up some more at a great price.
Keep doing you, birddogs, and hope you figure things out with your bank.
