Men's Lifestyle

7 Tips for Choosing Fashionable Luxury Watches (2023)

In the ever-evolving world of fashion, luxury watches have asserted their status as timeless symbols of elegance, craftsmanship, and style. As we step into 2023, they remain indispensable accessories, telling more than just the time, but narratives of personal taste, sophistication, and success. The quest to choose the right timepiece, however, can be as complex as the mechanics within it.

In this vibrant luxury watch world, our aim is to illuminate your path to choosing the perfect accessory. Whether you’re a seasoned collector or a novice on the cusp of your first investment, understanding key factors like design, brand heritage, functionality, and current trends is pivotal. But fret not, this guide will equip you with the necessary insights to make an informed decision.

This guide is your compass in the intricate landscape of haute horlogerie, such as Rolex, Patek Philippe, and Audemars Piguet. Let’s demystify the art of selecting watches that are true reflections of your personality and style. The time is now.

Tips for Choosing Fashionable Luxury Watches

Identify Your Style

Your personal style plays a significant role in choosing a fashionable luxury watch. Start by assessing your style preferences and decide if you prefer a classic, sporty, or minimalist look. This will help narrow down your options and make the selection process more manageable.

For example, if you are more into active sports, such as diving, then consider choosing diving watches. The Rolex Submariner is a Rolex flagship with a hefty power reserve of 70 hours and a water resistance of up to 300 meters (1000 ft.). If you are into water sports, don’t forget to take into account the watch’s water resistance.

Research Top Brands

A luxury watch is often an investment piece, so it’s crucial to research top brands before making a purchase. Get familiar with reputable brands that are renowned for their quality and craftsmanship. This will help ensure that you’re investing in a timepiece that has a good reputation and will hold its value.

Renowned watch brands, such as Rolex and Audemars Piguet have a wide range of watches – from automatic watches and mechanical watches, to a luxury sports watch. Take this into account when building your watch collection.

Set a Budget

Setting a budget before you start shopping for a luxury watch is essential. Luxury watches can range from a few thousand dollars to hundreds of thousands of dollars, so knowing your price range will help you stay focused on options within your financial reach.

Entry level luxury watches can range from S$3,000 to S$14,000 onwards. For instance, the Patek Philippe Twenty4 4910/1200A has a retail price of around S$15,380. If you are planning to buy a vintage watch, then be prepared to pay a hefty amount, especially if it is a limited edition.

Evaluate the Materials and Craftsmanship

A luxury timepiece is more than just an accessory; it’s an expression of art and engineering. Thus, it’s crucial to evaluate the materials and craftsmanship of the watches you consider. Look for high-quality materials and precious metals like stainless steel, gold, or titanium, and pay attention to details like the watch’s movement and finishing.

Some watch collectors prefer a luxury mechanical watch with mechanical movement over quartz movement due to their high level of quality and craftsmanship.

Look for Unique Features and Complications

Don’t just choose a luxury watch simply for its aesthetics. You must also pay attention to features and complications that make the watch stand out. Look for innovations like a chronograph, moon phase, and tourbillon, which can add value to the watch and make it a unique statement piece.

Carefully consider which of these provide value to your lifestyle and daily needs, and ensure your chosen watch includes those features. You may find that a perpetual calendar or multiple time zone features are crucial for your busy work schedule.

Try It On and Assess the Comfort

A luxury watch should be comfortable to wear and complement your wrist size. Try on various options before making a purchase, checking how each watch feels on your wrist and if the size and weight are suitable.

For instance, if you have a smaller wrist, consider choosing a watch’s dial that is smaller and choose larger options for bigger wrists.

Investment Opportunities

Consider if the watch you’re eyeing offers investment potential. Some luxury watches increase in value over time, so researching and understanding the potential market appreciation can help you make a wise and profitable decision.

Which Is the Best Luxury Watch To Invest In?

When looking for a luxury watch to invest in, consider prestige, exclusivity, and high quality. Three brands that excel in these criteria are Rolex, Patek Philippe, and Audemars Piguet. Watches from these brands often hold their value or appreciate over time due to their ongoing popularity, limited editions, and scarcity, which contribute to increasing prices.

  • Rolex is a well-known and highly sought-after brand in the luxury watch market; it offers iconic models that perform exceptionally well in the secondhand market. For instance, Batman, Daytona, Submariner, and Coke are among the best-performing Rolex models.
  • Patek Philippe is another prestigious watch brand recognized for its impressive craftsmanship and unique designs. Known for producing high-quality timepieces, Patek Philippe watches appeal to a wide range of collectors. Investing in a Patek Philippe will likely serve as a safe bet for the long term.
  • Audemars Piguet is a luxury brand famous for its cutting-edge designs and innovative materials. The Royal Oak Jumbo ref. 15202ST is a standout investment watch from this brand, as it is an absolute classic and one of the most iconic watches ever created.

As you explore luxury watches, pay close attention to the specific models, brand reputation, materials, mechanical movements, and market demand. Remember that timeless appeal goes a long way in retaining and even increasing the value of your investment in the world of luxury timepieces.


Stepping into the intricate world of luxury watches in 2023 is an adventure in elegance, craftsmanship, and style. Whether you’re a seasoned collector or a beginner making your first foray, our guide will help you navigate the complex facets of brand heritage, design, functionality, and latest trends. Unravel the art of selecting a timepiece that not only embodies luxury and sophistication but also syncs with your personal style and the prevailing fashion narratives.

Key Takeaways:


  • Recognize your preferences in terms of design, model, and functionality, ensuring that the timepiece genuinely reflects who you are. For example, if you prefer a minimalist aesthetic, opt for watches with clean and simple lines.
  • Luxury watches often come with an array of features and complications, such as chronographs, moon phases, perpetual calendars, multiple time zones, and more.
  • When purchasing a fashionable luxury watch, remember that some timepieces can be considered an investment.
  • Reputable watch brands invest significant resources into ensuring their timepieces are made with the finest materials, with impeccable build quality and impressive durability.