Crown Royal is sponsoring a program called “Your Hero’s Name Here” to recognize real heroes. People can nominate those they find deserving, and winners will have their names attached to the 2016 Brickyard 400, as in the Laney Jackson Brickyard 400.
Would-be nominators aged 21 and up can go to http://yourherosnamehere.nascar.com/ to nominate someone with an incredible story.
Nominees and finalists will garner various exciting experiences, in some cases not directly NASCAR related. These can include VIP passes, backstage access, on-field access at football games, etc.
2015’s winner was Jeff Kyle of Lorena, Texas. He’s a former Marine who served in Africa and twice in Iraq. He now serves on the board of the Guardian for Heroes Foundation, which supports veterans with disabilities. He’s also one of the founders of the Texas Elite Tactical Academy.
Heroes come in many shapes and sizes, and people have already begun nominating people for 2016. For example, country music singer Justin Moore put in a good word for Dallas Robinson, an Olympic bobsledder and Army veteran.
This year’s nomination goes until Feb. 28. After that, it’ll be time to vote for one winner from the five finalists.
The Crown Royal Brickyard 400 kicks up dust on July 24.
The race is a 400-mile sprint cup. Former winners include Jeff Gordon, Jimmie Johnson, and Dale Earnhardt.