Men's Style

The Mr. Collection: Borrow Men’s Fashion Without the Steep Price Tag

Los Angeles, CA – When Vladimir Paniouchkine met his wife Victoria Paniouchkine (formerly Sutherlen) his style reflected his lifestyle, that of a college student in Orange County, California. Now that Vladimir is an entrepreneur and recent recipient of an MBA, he wanted his style to reflect his new matured stature.

The issue he faced was not unlike what many men face when considering new fashion, “I think that many men like myself don’t have the time to shop, or the funds to purchase the types of tailored clothing we may need on a regular basis,” he says.

Victoria suggested he rent clothing online. “I was familiar with rental shopping sites like Rent the Runway, and suggested Vladimir search for a similar service for men,” she says.

However, when Vladimir searched the web he could not find a retail rental store for men. “There were countless places where I could rent a tuxedo but I couldn’t find anything for everyday wear. If I can rent a video game from GameFly, why not rent clothing?” he says.

Thus the idea for The Mr. Collection was born. Men who are looking to switch up their style can choose from two options offered by the company. For men who lack an eye for fashion or the time to browse through options, The Mr. Club is perfect. Monthly membership to this club is relatively inexpensive and stress free. The customer receives a number of clothing items and accessories selected by a team of fashion savvy stylists. The number and type of items is determined based on the package selected by the customer. Members can also mix and match the contents of each box with items found within their own wardrobe.

The Selection is geared toward those customers who like a little more control. This fashion forward service provides men with a series of looks and accessories to choose from. The advantage to this service is the ability to select your own looks; as well as, the pay-as-you-borrow principle. To learn more, visit

Men by nature have a harder time than women at dressing themselves. There are questions of what goes with what, what is fashionable and simply put, they are uninterested in shopping. Returns are as simple as adhering the pre-printed return label to the package. The cost of dry cleaning is included, but damage protection can be purchased. The goal of The Mr. Collection is to make fashion as accessible as renting a movie from Netflix by allowing men to have a constantly rotating closet at a fraction of the price.

To find out more, visit