Fans can never get enough, and that’s true of Kevin Hart fans as with anything else. He’s making the talk-show rounds to hype his new movie Ride Along 2, in theaters as of the 15th. He was just at the Golden Globes. But superfans want to see exclusives and behind the scenes stuff and that’s what Nike offers with its new video, part of the Inner Strength campaign.
If Hart looks ripped in his role as Ben Barber in Ride Along, it’s not just because he’s standing next to Ice Cube. He’s in the gym constantly, and Nike’s new video clip highlights that. Watch the actor scowl, sweat, grunt, and say something about a Jack Terrier.
Hart is a veteran of fitness campaigns with Nike, including the recent Move With Hart event in New York, in which invitees got to work out in high intensity with the Ride Along star.
As for the Inner Strength campaign, it’s a collaboration between Nike and various athletes and celebrities such as Ashton Eaton, Mat Fraser, Marcus Mariota, and Kyrie Irvin.