Richer Poorer was built on a simple idea. To make everyday products better than themselves. They found that it takes a unique perspective and a willingness to go down a path less traveled. To build from the inside out. Richer Poorer has followed that path ever since. Humble beginnings make for great stories. Their collections begin with forgotten finds uncovered in thrift stores, pictures of a family road trip taken long ago, the texture of a knitted sweater, and the yearning for something new. They translate inspirations from the past into tangible designs that are relatable today. Their family of products are designed to show off individuality. In the monotony of their weekly wardrobe Richer Poorer hopes to give people something to look forward to; something to talk about. Start your day with Richer Poorer.
Launching June 17, The Hundreds x Richer Poorer! celebrates two iconic California brands who came together to create four new products. The “The Hundreds x Richer Poorer” collection debuts black boxer briefs and matching black socks featuring The Hundreds signature CMYK color scheme in a “Polka Bomb” print. The socks also arrive in Yellow and Athletic Heather with the same “Polka Bomb” pattern.
The Hundreds apparel is inspired by Los Angeles lifestyle / California culture and Southern California’s skateboarding, surf, punk, and hip- hop cultures. The design is reminiscent of 1980s surf-culture t-shirts, independent skateboard company apparel of the 1990s, and the advent of “streetwear” at the end of the millennium. The line is comprised of graphic t-shirts, denim, wovens, fleece, outerwear, headwear, and accessories. In late 2008, The Hundreds also launched a shoe program monikored The Hundreds Footwear. And in 2009, The Hundreds’ optical program, The Hundreds Eyewear debuted to the public.
Currently, The Hundreds is stocked in over 400 accounts in every major city of the world. This includes The Hundreds’ four flagship retail locations in the Fairfax district of Los Angeles, The Hundreds store in San Francisco’s Union Square, The Hundreds New York in Soho, and The Hundreds Santa Monica. More than just an online magazine or clothing line, The Hundreds is a lifestyle project that remains personal and direct, reflective of the community and culture, and dedicated to its fanbase. The Hundreds is huge.