Marcella, the custom menswear essentials brand from Singapore, announces their launch into the US market with their first-ever retail location in New York. Since launching in 2011, Marcella has expanded into four continents and offers affordable custom essentials with a hassle-free experience.
By using exclusive technology to develop one-of-a-kind algorithms to draft shirt patterns, Marcella eliminates the need for skilled human drafters, increasing consistency and efficiency in its self-owned custom apparel factory. These automatically generated shirt patterns are mapped onto fabrics and laser cut to precision, further eliminating human error. Custom menswear shirts are priced between $69 to $139, custom polo shirts start at $49 and custom suits are available for order at $449.
“Marcella aims to challenge the way consumers think about custom” says Jeffrey Lee, US President of Marcella. “Shopping for custom clothes should be hassle-free and accessible to a wide range of men. We feel everyone deserves great fitting clothes at an affordable price point.” Consumers are also able to order items via Marcella’s fully integrated e-commerce website, www.marcellacustom.com, which stores fit profiles with all your order & sizing information for future orders ensuring the same fit with every order. Customers are also able to track each order and see progress in real time from start to finish.
No appointments are necessary and shoppers can experience Marcella, from custom design to body measurements, within 15 minutes. Fabrics & design options are constantly updated to feature the newest styles and seasonal trends and are easy to review upon arrival. Store associates are available to assist with the entire process, from start to finish.
Marcella’s US flagship store is located at 28 Grand Street in Soho and is open 7 days a week.