On Tuesday night, Pernod Absinthe, the legendary spirits brand, and Maison Kitsuné, famed global independent record label and fashion house, officially launched the new, Pernod Absinthe x Maison Kitsuné collaboration for a second consecutive year. This exciting partnership includes a reprise of a limited-edition Pernod Absinthe bottle design, created by Maison Kitsuné and inspired by the whimsical world of absinthe and music.

 

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Held at Maison Kitsuné store at The NoMad Hotel, notable guests and industry insiders sipped on specialty absinthe cocktails—Is Tropical Punch and The Green Beast—while enjoying live performances by Is Tropical, Bear Mountain, Float Fall and Denitia & Sene.

 

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With this collaboration also comes a series of short videos from UK band Is Tropical. As they travel the world, the band uses each episode of this mini-series to highlight the movers and shakers of the local creative community of forgotten global capitals, such as Reykjavik, Djakarta, Accra, Lima, and Amman. The videos will be included on Jay Z’s Life+Times. Kindly click here to preview the initial video which just launched!

 

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About Maison Kitsuné

 

In a few short years Maison Kitsuné – the French company that’s breaking all the rules – has firmly established itself as a force to reckon with. Cleverly bridging music, fashion and design, this young and unique brand is the brainchild of Gildas Loaëc and Masaya Kuroki. Redefining “classics” with distinguished clothing for men and women, Maison Kitsuné combines the philosophy of tradition with a modern attitude. Maison Kitsuné collections are available in more than 100 retailers worldwide including Barneys in New York, Colette in Paris, Isetan in Tokyo, and Dover Street Market in London.

 

About Pernod Absinthe

 

Pernod® Absinthe is based on the original absinthe recipe and is renowned for quality and handcrafted excellence. This 136 proof spirit is distilled from two primary ingredients, grande wormwood and green anise, producing a light green color with a hint of amber and a dominant flavor of anise, balanced with wormwood and a citrusy finish.

 

For more info, please visit http://www.pernodabsinthe.com/

 

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