Lumina – a North-Carolina-based apparel and accessories brand dedicated to producing attainable, upscale-casual clothing made entirely in the USA – announces the launch of its first-ever denim offerings for men featuring the stock Trenton style and selvage Ayden. Now available at, the raw denim introductions draw inspiration from the brand’s North Carolina roots, showcasing a rugged sophistication and thoughtful comfort story that places a premium on versatility. A trim silhouette and subtle detailing in the stitching and on buttons and rivets allows for office or casual wear and works in concert with Lumina’s existing line of domestic-made menswear staples.


Introducing : Lumina Denim [Low Res] from Lumina Clothing Co. on Vimeo.


“These jeans embody our philosophy that quality, American-made apparel should be accessible,” says Barton Strawn, Lumina Co-Founder and Principal Designer. “Customer response to our shirts, ties and accessories has been tremendous, so denim is the next logical step to round out a complete domestic wardrobe.”


Crafted exclusively by Cone Mills White Oak Plant in Greensboro, North Carolina, Lumina denim retails for $108 for the Trenton and $148 for the Ayden and is available in waist sizes 30-38” and a 36” inseam. The Lumina Fall 2013 range of menswear is also highlighted by cotton sweaters and button-front shirts, twill trousers and an array of neckwear.


About Lumina


A Raleigh, North Carolina-based company, Lumina is dedicated to producing quality, upscale-casual clothing made entirely in the USA. Lumina was born when a group of friends, armed with a sewing machine and a keen sartorial sense, created small-batch neckwear after growing frustrated with traditional store offerings. Soon, requests poured in as the hand-crafted pieces began drawing acclaim.


Lumina Denim 1


Seeing the overwhelming need to offer style-conscious consumers domestic apparel at an attractive price, Lumina was officially launched in 2009. After three years of selling online, in November 2012, the brand opened its first retail location at 123 East Martin Street in Raleigh.


Lumina Denim 4


Each Lumina garment is meticulously crafted with the utmost attention to detail. Clean silhouettes with an emphasis on tailored comfort move seamlessly from the office to weekend wear. Tops, bottoms and accessories from the label are meant work in concert to offer an attainable American wardrobe.


For more information, please visit or call (919) 747-4035.


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