Heads down and batteries drained. People around the world are too busy clicking around. This Saturday, Hilton Worldwide (NYSE: HLT) raised heads and recharged thousands of San Diego music fans with an energy-popping concert, featuring award-winning singer/songwriter Jason Derulo outside of Hilton San Diego Bayfront. The concert, which was one of seven being held at hotels within the Hilton global portfolio this year, highlighted the benefits of being an HHonors member – from exclusive room discounts, innovative tools, and personalized once-in-a-lifetime experiences.
The concert brought to life the spirit and excitement of Hilton’s recently-launched “Stop Clicking Around” marketing campaign. Derulo surprised fans a week ago announcing the concert via Twitter and Facebook. The day of the concert, Hilton ambassadors took to the streets of San Diego, inviting locals and visitors distracted by their phones to unplug and pick up free tickets to the concert.
“At Hilton, we are always looking for new ways to say “thank you” to our Hilton HHonors members – from every day hotel benefits such as exclusive discounts and free Wi-Fi to once-in-a-lifetime experiences for our most frequent guests,” said Mark Weinstein, global head of Customer Engagement, Partnerships and Loyalty at Hilton Worldwide. “The fact is: there has never been a better time to be a part of HHonors – which was reason enough for all of us to stop and celebrate!”
Reasons to Pause and Play
A year ago, Hilton partnered with Live Nation to bring one-of-a-kind experiences to Hilton HHonors members and music fans, inspiring them to see the world and seek out the unfamiliar. Throughout 2015, Hilton engaged thousands of music fans, who redeemed more than 35 million HHonors points – offering them unforgettable moments, from intimate hotel concerts with UK fan-favorite GRAMMY-winner Jess Glynne at Hilton London Bankside to a private drum lesson with the legendary Fleetwood Mac drummer Mick Fleetwood.
Embarking on its second year, the Hilton Concert Series produced by Live Nation will help fans around the world discover some of the music industry’s most buzz-worthy artists. HHonors members are now able to redeem Points for the following concerts:
“Music is synonymous with unwinding, and Hilton travelers worldwide have embraced the exclusive access they’ve been granted to a wide-range of artists and live music experiences through our successful collaboration,” said Russell Wallach, president, Live Nation Media & Sponsorship. “We have a great lineup planned for travelers again this year, reminding everyone to take time off and play.”
In addition, Live Nation will curate once-in-a-lifetime artist connections, such as VIP experiences at Electric Daisy Carnivals, an exclusive album listening session with Goo Goo Dolls, a style session with GRAMMY-nominee Andra Day, a private dinner with the GRAMMY- winning Australian rock band Wolfmother, and meet and greets with various artists all around the world, including Vance Joy, Tom Jones and Of Monsters and Men.
Entering into its second year as Live Nation’s “Official Hotel Partner”, Hilton will continue to leverage Live Nation’s fully integrated global music platform – including digital media, ticketing, content and performance venues – bringing HHonors members a spectrum of experiences around the world.
Benefits of Loyalty
All Hilton HHonors members who book directly through Hilton’s websites, award-winning Hilton HHonors mobile app and reservation call centers, or through preferred corporate travel partners and approved travel agents can save time and money and gain instant access to the benefits they care about most:
- Exclusive Discounts: Members of Hilton HHonors can now take advantage of an exclusive discount that can’t be found anywhere else, as long as they book directly through Hilton, at more than 4,500 hotels around the world.
- Instant benefits: Hilton HHonors is free to join and offers instant benefits to all members, such as free Wi-Fi, digital tools like digital check-in with room selection and Digital Key, and the ability to earn and redeem Hilton HHonors Points for free nights.
- Unforgettable experiences: Booking direct opens the door to unique events, like Live Nation concerts or private dining experiences.
- Loyalty Rewarded with More Personalized Service: HHonors members who book direct can better share their preferences with the hotel for a stay tailored to their requests.