Men's Lifestyle

Sean “Diddy” Combs And CIROC Debut 1st Amaretto Flavor Infused Vodka

Sean “Diddy’ Combs and the makers of CIROC Ultra Premium Vodka announce the newest addition to its family of luxury spirits ƒ?? CIROC Amaretto. CIROC Amaretto is a cherry-almond flavor infused vodka with a touch of vanilla and a silky-smooth finish. It is exceptionally versatile, allowing for a greater range of cocktail creativity versus similarly flavored spirits and delivers a unique twist to the brand’s flavor line-up, which currently features CIROC Peach, CIROC Coconut and CIROC Red Berry as three of the category’s top five sellers.


“Anyone who knows me knows that I love to innovate, whether it’s to do something no one else has done before, or take something everyone knows and completely reinvent it,” said Sean “Diddy” Combs. “I am excited to introduce the world to our newest creation.¶ÿ CIROC stands alone as the only brand in the spirits category to produce three of the top five selling flavored vodkas.¶ÿ CIROC Amaretto will build on this success with a delicious tasting spirit.”

CIROC Amaretto is deliciously rich and versatile. Simple mixers for it include cola, pineapple juice and orange juice. More complex cocktails mix CIROC Amaretto with champagne, white Creme de Cacao, bourbon or espresso.¶ÿ Distribution of CIROC Amaretto began in July and it is now available nationwide, wherever top quality spirits are sold. CIROC Amaretto will be available in 50mL, 200mL, 375mL, and 750mL, along with 1L and 1.75L sizes, for the suggested retail price of¶ÿ$34.99¶ÿfor a 750mL bottle. This specialty spirit is 70 proof and 35% ABV.

“Consumers are at the heart of everything we do at Diageo, and admirers of CIROC are highly engaged with the brand,” saidRoderick Blaylock, Brand Director, CIROC Ultra Premium Vodka. “They consistently tell us that they love the high quality of CIROC Vodka, especially our flavor offerings. We believe that CIROC Amaretto will be received with the same enthusiasm as CIROC Peach, CIROC Coconut and CIROC Red Berry.”

As we toast the beginning of winter, the makers of CIROC remind everyone to do so responsibly. Whether you’re attending a¶ÿThanksgiving get together or enjoying a night out on the town ƒ?? and you plan to drink ƒ?? be sure to designate a driver, call a cab or take public transportation to get home safely.


CIROC Ultra Premium Vodka is made from Fine French grapes, which are distilled five times, providing a crisp, clean taste and citrus nose. CIROC launched nationwide in¶ÿSeptember 2003. In¶ÿOctober 2007, DIAGEO – the world’s largest spirits, wine and beer company – made spirits history by entering into a strategic alliance with entertainment entrepreneur Sean “Diddy” Combs, in which Mr. Combs and Combs Enterprises assumed the lead on all brand management activities for CIROC. The makers of CIROC Vodka launched flavors ƒ?? CIROC RED BERRY and CIROC COCONUT – in¶ÿFebruary 2010¶ÿand CIROC PEACH inNovember 2011. In¶ÿJuly 2013, the brand introduced CIROC AMARETTO. The brand received a 2013 Beverage Industry News Award of Excellence, was named 2011 Spirits Brand of the Year by Market Watch, and earned a double gold medal from the San Francisco World Spirits Competition in 2010. ¶¸ 2013 Imported from¶ÿFrance¶ÿby Diageo,¶ÿNorwalk, CT. Celebrate Life Responsibly.

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