Did you catch the new Chunky spot, “Draft Day,” which chronicles the GMs making their picks from Drew Brees’ basement, where Odell Beckham Jr. selects an ‘everyman’ crowd favorite who is a welder, volunteer fireman AND a doll furniture maker for his daughter. Talk about top talent! In case you missed […]
Health & Fitness
Men’s fitness blog with training tips, product reviews and overall advice on how to maintain a healthy lifestyle and eat well. Male Standard believes that maintaining a healthy lifestyle is fundamental to everything else in life.
DeMarcus Cousins Signs Post Olympic Sponsorship with KT Tape
KT Health, the leader in kinesiology tape and sports medicine taping products announced they are now partnering with pro basketball star center DeMarcus Cousins, who competed for Team USA in the 2016 Summer Olympic Games in Rio de Janeiro. Cousins joins James Harden as the second pro basketball athlete to […]
First Ever, Ready to Eat Keto Kookie Launches on Kickstarter
Chances are, you fall into one of two camps, some people even subscribe to both; the first are diabetics or people who know someone who is, and the second camp belongs to the weight loss hopefuls. What do these camps have in common besides alarming health statistics? The answer is simple; […]
How I Get to Sleep – Tips from a Retired Insomniac for Men
As someone who always struggled to sleep, I went through all of the phases of denial and sleep deprivation. I tried to beat insomnia at its own game and would try to stay up for nights on end during college (not only was this completely insane, it’s also dangerous). I […]
Our Top 5 Favorite Fitness Gear Picks of 2020
If you think it’s just the girls who are bringing sexy back to the gym, think again. The whole point of going to the gym is to look and feel your absolute best. How you dress and groom sets the tone of what you will achieve during your workout and […]
Refuel with Food – Real Foods for Real Men
If you’re looking to bulk up, and upgrade those gains, you need to understand why there’s more to life than protein powders. In many cases, these expensive dietary supplements taste like cardboard and can cause all manner of side effects, such as constipation. There is no real data that says […]
Power Through the Cold & Flu Season #NoSickDays #ad
It’s that time of year again, folks. Don’t get too excited, we’re not talking about the holidays. It’s cold and flu season. Eeach year, millions will be hit with a cold or flu, with almost as many taking time off work or life to recover. Symptoms range from mild to […]
Isopure Aminos Recipes Inspire Success #Behindthemuscle
If you read our feature recently, Not All Amino Acids Are Creates Equal, then you’ll know there’s a major problem facing American men and that problem is protein deficiency. It turns out the recommendations of how much protein men should be eating is way off; every man needs a different amount […]
Isopure Aminos – “Not All Amino Acids are Created Equal” #Isopure
Did you know the average man doesn’t eat enough protein? This building block does more than sculpt abs and build muscle tone. After water, protein accounts for the second most influential factor in your being. Researchers are discovering that the once recommended 56 grams of protein a day isn’t adequate […]
Stop Making Excuses & Keep Going to the Gym
Did you know Fall is fitness season? There are more gym sign ups in October than any other month. Maybe it’s the imminence of the Thanksgiving dinner, but one thing is for sure, the gyms know you are coming. A gym membership can run you $1,000 a year. So when […]