Altru Apparel is designed by a couple of guys who are all about spreading positive vibes, having a good time, and longing for the West Coast beaches. Surfing all the waves that the West Coast has to offer led to discovering a missing gap in the t-shirt industry: Cali-inspired, easy-going surf wear. Thus, the idea of Altru Apparel was born – the vision of spreading the most chill and positive vibes through garments that are light-hearted and fun in design, and always comfortable to wear. The new lookbook features reimagined t-shirts, casual hoodies, and lightweight jackets for the every occasion – and are especially perfect for staying warm on those long summer evenings. Select Fall items are now available at Altru Apparel.

 

Altru Fall 2014 Highlights

 

Altru Apparel is a premier t-shirt company that produces uniquely cut and super-soft tees, each printed with designs that highlight moments in visual culture from vintage Olympic posters to ’80s Thrasher magazine covers and everything in between. The new Fall collection, however, sees the brand move into a casual yet stirring collection that is perfect for layering with your favourite sneakers and jeans. This Bird Rock shirt is a must have for festivals, as much as it is for the time-honored weekend, due to it’s super soft yet timeless fit. You’ll get that worn in just right look right off the rack. No aging required.

 

Altru Apparel Launches Fall 14 Cali Inspired Lookbook #StayOutdoors
Altru Apparel Launches Fall 14 Cali Inspired Lookbook #StayOutdoors

 

Choose from rich burgundy, timeless navy, and camel tans amidst cream accents to create a seamless collection that compliments your style. These rich hues are deeply luxurious, and set the tone for fun, friendship, and festivals. We appreciate the attention to detail, and strong typography featured in many of the new Lookbook designs. While true to Cali’s laid back style, we see these pieces becoming interchangeable throughout the land, with our recommendations to mix them into your existing collection to add a pop of color and interest.

 

Altru Apparel Launches Fall 14 Cali Inspired Lookbook #StayOutdoors
Altru Apparel Launches Fall 14 Cali Inspired Lookbook #StayOutdoors

 

The new lookbook is inspiring couture streetwear and surf style to become a great go-to style that most men can accomplish. To authenticate this look, be sure to team with a bedhead hairstyle or fitted cap, daring sneakers, and a skateboard or surfboard. You can also dress up the t-shirts under suits to tone down those heavy linens for causal Friday. The simple neckline will contrast well against dark grey suits for a chic, bold new look. Leave a comment below and let us know what you would do with these fresh new styles!

 

About Altru Apparel 

 

For our Fall Collection, we took to the road – cruising up PCH from our southern border, up to Big Sur, with our only goal: “find a wave, or make one”. We hit crab shacks, seaside towns, secret surf spots (and not-so-secret ones), in a quest to grab hold of the California lifestyle. And grab hold we did, all with our patented free and easy style. The collection is the sketch-book we brought back to narrate our coastal adventure: good times, easy vibes, and our love of adventure are all in there. It’s our account of the “Easy Coast.”

 

To view the full collection, or to order, please visit Altru Apparel.

 

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