British heritage brand Wolsey – one of the world’s oldest existing clothing brands and a pioneer of premium men’s apparel for sporting endeavors – announces the release of a “Pioneers” video coinciding with launch of its Autumn/Winter 2014 Sportsman collection, arriving in stores and online this August. Featured are Wolsey’s team of inspiring brand ambassadors – legendary designer Johan Lindeberg, Tour players Robert Rock, Tom Lewis and James Heath, and polar explorer Alex Hibbert. Each champions Wolsey’s spirit of adventure that stretches back to the company’s founding in 1755.
“From the moment this collection was announced there’s been a steady buzz in the golf and fashion communities,” says Wayne Webster, Wolsey’s Golf Sales Director. “This video builds upon that excitement by showcasing our clothes in a distinctively cool, stylish and athletic manner.”
With several of its garments made in the United Kingdom, Wolsey Sportsman uses traditional British menswear colors in a clean and subtle manner. These combine with minimal and strong textual patterns to create a “less-is-more” aesthetic. Featuring a silhouette that is more middle ground than slim, the collection includes performance merino polo’s, base layers, knitwear and pants, as well as breathable, waterproof and multi-layered outerwear. Many pieces rely on Invista THERMOCOOL technology that dual regulates body temperature to ensure the sportswear is “fit for purpose.”
The modern team of pioneers, which also includes rising Tour star Michael Weaver, continues a Wolsey tradition that traces directly back to historic adventurers like Sir Ernest Shackleton and Captain Robert Falcon Scott, as well as golfing greats Peter Allis and Tony Jacklin.
For more information: www.Wolsey.com.
About Wolsey
Founded in 1755 in Leicester, England, Wolsey is one of the world’s oldest existing clothing companies. Its rich and storied heritage includes unrivalled success producing premium men’s apparel for a wide range of sporting endeavors. During the 19th century, Wolsey quickly established itself as Britain’s premium manufacturer of finest quality hosiery and a champion of knitwear innovation, opening one of the first steam powered factories in 1859.
Wolsey’s global reputation as an outfitter for pioneering men was sealed in 1911 when its breathable thermal underwear was selected and publicly endorsed by Captain Robert Falcon Scott for his historic race to the South Pole. Eight years later Wolsey also supplied undergarments for Sir Ernest Shackleton and his team’s expedition to Murmansk. For the British and Allied troops, Wolsey produced more than 18 million pieces of knitwear during World War I.
In the 1920s – an era of flamboyance – outdoor activities such as golf, tennis and swimming were extremely popular and Wolsey became a leading maker of garments for these pursuits. Notably, the company devoted a special production line for the manufacture of golf apparel, which was successfully marketed under the “Sportsman” name using a “Fox” motif as the brand logo.
From mid-century through the 1970s, Wolsey was particularly recognized for its golf range. Endorsers included renowned champions Tony Jacklin, Peter Allis, David Feherty, Fuzzy Zoeller and Roger Davis. Wolsey collections were also selected by numerous sporting organizations and teams, including Aston Villa, the FA CUP Final, the West Indies, England and New Zealand.
With its historic track record, in 1935 Wolsey was appointed a Royal Warrant as Hosiery Manufacturers to his Majesty King George V, an honor still held with today’s monarchy.
