Over the years, NASCAR has been a great platform for cross-promotion with other sports, so when Procter and Gamble decided to use its Tide Pods detergent to sponsor Matt Kenseth’s No. 20 Joe Gibbs Racing Toyota for three races this season, they decided to bring in some heavyweight help. Literally.
For the first time ever, the 2017 Tide PODS car will hit the track this weekend at Phoenix International Raceway. The event is preceded by a hilarious video with WWE Superstar Big Show and top NASCAR Driver Matt Kenseth. If you haven’t seen it, check it out now!
In the 30 second spot, Big Show crashes the Joe Gibbs Racing garage to showcase his power but is no match for the NEW Tide PODS car. What ensues is nothing short of hilarity, and is testament to the power of Tide PODS.
Get exclusive behind the scene action by following Matt Kenseth on Twitter @MattKenseth!