To celebrate my birthday, Lincoln was kind enough to deliver their Lincoln Continental to my doorstep to experience for a few days. The all-new Continental is now available with a Black Label membership service, which offers the ultimate expression of Lincoln style and substance and a host of exclusive membership privileges. It’s the perfect way to upgrade your every day by investing in a personalized experience, with a vehicle made to suit your tastes perfectly.

Some other cool features with the all-new Continental include “perfect position seats,” which are inspired by private jets, and can be adjusted 30 ways. And a tech collaboration with Lincoln and Revel, HARMAN’s most exclusive loudspeaker brand. I loved the 19-speaker Revel Ultima™ audio system, which uses patented Clari-Fi™ music reconstruction technology to enhance any digital sources for clear, crisp, and dynamic sound.

The Continental also offers customers the additional luxury of a warm and inviting welcome with Lincoln’s signature Approach Detection technology. Think of this like a “warm embrace” and you will see why this detail makes a big impact; signature LED accent lights on the headlamps and tail-lamps add a sense of warmth, while ambient interior lights on the door panels, instrument panel and cupholders liven up the interior. All without glare.

The Black Label Membership Service

The Black Label membership service transforms your car from a vehicle to an experience, and includes personalized perks such as lifetime complimentary car washes or culinary experiences from top end restaurants. The enhancements qualify Lincoln clients to for the Avis® President’s Club – an exclusive, invitation-only program. Perks of the club include complimentary rentals in select locations and premiere savings.

The membership privileges are only half of the story. There are three unique designer themes to choose from for each model, all designed for your pleasurable driving experience:

  •         Complimentary Car Care: Wash your Lincoln Continental Black Label anytime, anywhere with this complimentary car care wash package.
  •         Premium Maintenance: All Lincoln Black Label vehicles come with four-year/50,000- mile premium maintenance plan, covering all recommended service and wear items with complimentary pickup and delivery within an extended 50-mile radius.
  •         Upgraded Travel: Lincoln Black Label Membership provides access to the AVIS® President’s Club, an exclusive invitation-only program. Benefits include a complimentary vehicle for up to seven days when traveling to Los Angeles, San Francisco, Phoenix, Orlando or Atlanta international airports.

I would say that the upgraded travel option would work best for my lifestyle, as I find myself often living out of airports. Having one less thing to worry about, or remember, is always a plus when traveling. And, the Lincoln Black Label benefits program includes a guaranteed rental with 48-hour advance reservation, a dedicated line for reservations and customer support, and a chance to earn 50% more points by opting into Avis Preferred Points. Which means many happy travel miles.

I see that the Lincoln Continental was inspired by those who appreciate art, culture, and the ultimate luxury experience. From the curated designer themes and personal service, including a host of exclusive membership privileges, to the apparent elegant and attractive Lincoln Continental, and interior and exterior finishing touches, it’s easy to see why anyone would be thrilled to get one for their birthday, or any other occasion.

Find out more about the Lincoln Motor Company, and why it heralds the return of its flagship – the all-new 2017 Lincoln Continental – an elegant, effortlessly powerful, serene full-size sedan that delivers quiet luxury to the industry’s most discerning customers.

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