NEW LIMITED EDITION CAPTAIN MORGAN® SHERRY OAK FINISH SPICED RUM INSPIRED BY NAMESAKE’S ADVENTUROUS LEGACY
Captain Henry Morgan’s Historic Battle in Panama Commemorated through Limited Time Offering
ST. CROIX, U.S. Virgin Islands, June 25, 2013 –In 1671, Captain Henry Morgan led a historic invasion off the shores of Panama. Though five of his ships were lost on the bottom of the Caribbean during this battle, including his flagship The Satisfaction, Morgan earned his mark in history as one of the most renowned privateers of all time.
After almost 350 years, remains of a 17th century fleet, including a hull of a ship, a sword and a barrel, were discovered in 2012 as part of an expedition funded by the Captain Morgan® brand. To commemorate Morgan’s legendary battle as well as the recent historic discovery, Captain Morgan today announced the release of its limited edition Captain Morgan® Sherry Oak Finish Spiced Rum.
With a growing demand for sherry flavored spirits in the marketplace, the limited edition Captain Morgan® Sherry Oak Finish Spiced Rum is finished with Sherry Oak, which results in a rich and flavorful take on the brand’s signature blend. The new limited time offering possesses a smooth yet subtly sweet taste of oak, sherry wine, vanilla, caramel, dark cherry and cocoa, with a slight floral undertone.
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Through the brand’s funding of the archaeological expedition and its ongoing commitment to tell the story of the real-life privateer, researchers have been able to derive additional details from the recovered artifacts, which provide a more holistic understanding of what life may have been like for Morgan on the high seas in the 17th century. One such detail is that the recovered barrel most likely housed sherry, considering it was a prominent export during the time – a detail that ultimately led to the creation of the brand’s limited edition offering.
“The life and legacy of Henry Morgan serve as an integral source of inspiration for us as we continue to develop innovative product offerings and creative marketing campaigns,” said Jesse Damashek, Director of Innovation, and Diageo North America. “Every adventure, and especially every victory, is one worth celebrating responsibly, and we are proud to offer adult consumers Captain Morgan® Sherry Oak Finish Spiced Rum for a limited time.”
The limited edition Captain Morgan® Sherry Oak Finish Spiced Rum possesses a unique bottle design with a highly detailed, metallic label. As the liquid leaves the bottle, commemorative artwork and a synopsis of Morgan’s 1671 battle are revealed on the backside of the label.
At 70 proof (35% ABV), Captain Morgan® Sherry Oak Finish Spiced Rum will be available nationally for a limited time for a suggested retail price of $19.99 for a 750 mL bottle. The limited time offering is best enjoyed on the rocks or mixed with cola for a refreshing new take on the Captain’s signature drink. Please visit www.captainmorgan.com or the brand’s Facebook page (www.facebook.com/CaptainMorganUSA) for more information.
The Captain Morgan® brand reminds adult consumers everywhere to embrace adventure, celebrate each victory and to raise your glass – always in moderation!
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Diageo (Dee-AH-Gee-O) is the world’s leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, beer and wine. These brands include Johnnie Walker, Crown Royal, JεB, Windsor, Buchanan’s and Bushmills whiskies, Smirnoff, Cîroc and Ketel One vodkas, Baileys, Captain Morgan, Jose Cuervo, Tanqueray, Guinness, Beaulieu Vineyard and Sterling Vineyards Wines.
Diageo is a global company, with its products sold in more than 180 countries around the world. The company is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE). For more information about Diageo, its people, brands, and performance, visit us at Diageo.com. For our global resource that promotes responsible drinking through the sharing of best practice tools, information and initiatives, visit DRINKiQ.com.
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