Vector, the British powerboat racing team and global manufacturer of high performance powerboats and performance yachts, in partnership with MARTINI, the world’s leading vermouth and best-selling Italian sparkling wine brand, today announced the creation of the Official VECTOR MARTINI RACING team. Last seen in competitive powerboat racing nearly 20 years ago, the legendary MARTINI stripes will once again be featured on the new Vector V40R powerboat in the highly prestigious London to Monte-Carlo Venture Cup. The competition is considered to be the world’s toughest offshore endurance race.
The race will start on 7th June under the iconic Tower Bridge and travel 2,500 miles over the next two weeks, finishing in Monaco as part of the official opening weekend for the new Yacht Club de Monaco. Select guests and media will have the chance to be passengers on the VECTOR MARTINI RACING V40R powerboat in stages of the Venture Cup under full racing conditions. MARTINI guests also will enjoy the experience of the race in a fully configured V40R offshore racing powerboat as part of their MARTINI RACING weekend experience at select races. The iconic MARTINI brand recently announced its return to Formula 1 as title sponsor of the WILLIAMS MARTINI RACING Formula 1™ team.
“Our relationship with powerboat racing started in 1973 and the new partnership with Vector creates an exciting new chapter in this history,” said Sandy Mayo, Global Category Director for MARTINI. “The V40R boat with its MARTINI Racing Stripes looks amazing and we are delighted to form VECTOR MARTINI RACING to participate in competitive offshore racing once again.”
”It is a tremendous honour for Vector to be the first British powerboat team to wear the famous MARTINI stripes and to bring the excitement of offshore endurance racing to a whole new global audience through this unique partnership with MARTINI Racing,” said Mal Crease, Founder and CEO, Vector.
Vector plans to attempt a series of prestigious nautical records later this year, including the famous Poole to Cherbourg cross channel World Record using the latest online technology to provide exciting adventure reality content to a new global audience.
The new Vector V40R in full MARTINI livery.About MARTINI
One of the most iconic brands in the world, MARTINI® is the leading name in Italian winemaking and a purveyor of the highest quality aromatized and sparkling wines. The award-winning, vibrant and bittersweet taste of the MARTINI range is the result of secret blends of more than 40 botanicals sourced from the finest locations across the globe. The MARTINI portfolio includes: MARTINI Bianco, MARTINI Rosato, MARTINI Rosso, MARTINI Extra Dry, MARTINI Asti, MARTINI Moscato d’Asti, MARTINI Prosecco, MARTINI Rose, MARTINI Brut and MARTINI Royale. Created in 1863 in Turin, Italy, MARTINI is today part of the Bacardi group portfolio and continues to be the market leader of the category.
The MARTINI brand’s longstanding relationship with motorsport and rich history of both sponsorship and participation in worldwide sporting events began in 1968 with the creation of MARTINI Racing™. With the brand’s return to powerboating, MARTINI will give consumers a taste of life in the fast lane, bringing a renewed sense of Italian style and glamour to the water and beyond so that a new generation will fall in love with the gioia di vivere (the Italian “joy of living”) that MARTINI brings to the world. The MARTINI brand is part of the portfolio of Bacardi Limited, headquartered in Hamilton, Bermuda. Bacardi Limited refers to the Bacardi group of companies, including Bacardi International Limited.
For more information, please visit www.martini.com.
About VECTOR
Vector World was founded by media entrepreneur Mal Crease and professional powerboat pilot Peter Dredge in 2012 and is now a rapidly growing multi-dimensional media platform also representing its own unique range of powerboats and performance yachts. The company continues to create a contemporary media platform for the marine industry that will allow a whole new generation to follow the passion and excitement of powerboats in new and original ways. The company is developing a new adventure reality series for TV based around a global series of World Nautical Endurance Records to be undertaken in the next 2 years.
VECTOR iRace is a unique programme from Vector which allows passengers to safely participate in endurance racing or World Records attempts at speeds of up to 100mph in a Vector V40R offshore powerboat. The iRace programme is led by Peter Dredge and supported by a multiple World Offshore Championship winning team who between them have covered many thousands of miles of competitive endurance racing and still retain 15 World Endurance Records. Peter Dredge has enjoyed over 30 years of competitive racing and managed the RYA Powerboat sand Motor Cruising department for more than 14 years.
For more information, please visit www.vectorworld.net and www.vectormartiniracing.com